(L to R) Jeremy Middleton, Carly Sells and Rick McCordall in the executive suite of Hilton Newcastle Gateshead

Charity Escapes, a North East based not-for-profit organisation, is calling on hotels and holiday home owners to sign up to its initiative that sees spare getaways auctioned off for charity.

Working with hotels and other holiday providers, the charity, which is the trading arm of The Middleton Foundation, aims to achieve the highest potential donation for charity from any donated holidays, room nights or short breaks.

Established in 2016 by Jeremy Middleton CBE, Charity Escapes works in partnership with established charities such as CEO Sleepout, the Children’s Heart Unit Foundation and the YMCA to raise money from donated holidays.

The charity already works with a number of holiday providers, including Hilton Newcastle Gateshead, Small Luxury Hotels of the World and Edinburgh Hideaways, and this year expects to raise around £50,000 for selected charities by placing the donated getaways in high-profile auctions, raffles and events.

Charity Escapes facilitates the process of managing donation requests for hotels like the Hilton Newcastle Gateshead, which can see as many as 1,000 requests a year.

Project Director Rick McCordall said: “Speaking to hotels and holiday home owners, we know they are often asked to donate room nights and packages, but more often than not the decisions of what to donate, and to whom, are reactive rather than proactive.

“Our aim is to provide a unique opportunity to raise as much money as possible for good causes, ensuring that their property is presented and promoted in the right way to their target audience. After all, a hotel’s generous donation provides them with an excellent marketing opportunity, which is often overlooked.”

For more information about Charity Escapes, please call Rick McCordall, Project Manager on 091 3037837, email rick@charityescapes.com or visit their website http://www.charityescapes.com.

ENDS

ISSUED ON BEHALF OF JEREMY MIDDLETON

CONTACT: Mike Renton on 01325 363436

Notes to Editors:

Charity Escapes

We are a new and exciting charity with a passion for fundraising! Our aim is to raise as much money as possible for a rainbow of good causes by selling holidays.

We work with hotels, holiday home owners and holiday agents who are able to donate breaks, and we ensure the highest potential donation for charity is raised by selecting the most appropriate route to market.

This could be via fundraising auctions, raffles, or as a sale on our own website.

Middleton Enterprises Ltd is a private investment company that has made a substantial contribution to the North East’s economy by investing in and providing business advice to entrepreneurial businesses.

During recent years, it has supported a number of North East businesses, generally from start-up, usually taking a minority stake and offering strategic advice to support growth.

Jeremy Middleton

Mr Middleton is a high-profile entrepreneur and philanthropist based in Newcastle. He started his career as a Brand Manager at Procter & Gamble before working for PriceWaterhouseCoopers as a Marketing Consultant. He co-founded HomeServe, now a FTSE 250 company which operates in the UK, the USA, France, Spain and Italy, and remains a shareholder with a seat on the Executive Committee.

He was a Board Member of the North East Local Enterprise Partnership (LEP) from 2011 to 2016 and was Chairman of the North East LEP Investment Fund.

Mr Middleton has carried out a range of sponsored fundraising for a variety of charities which to date include the North Pole, Mount Kilimanjaro, Mont Blanc, The Haute Route, Mount McKinley, Mount Elbrus and a cycle ride from London to Paris.

In 2012 Jeremy was awarded a CBE in the Queen's Birthday Honours List for Services to Politics and Charities.

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(L to R) Jeremy Middleton, Carly Sells and Rick McCordall in the executive suite of Hilton Newcastle Gateshead
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