(L to R) Jeremy Middleton, Carly Sells and Rick McCordall outside Hilton Newcastle Gateshead

Charity Escapes has unveiled a unique opportunity for UK charities, after Hilton Group donated more than 100 mini-breaks.

The North East-based not-for-profit organisation is calling on charities that could benefit from the mini-breaks by raising money from selling the donations at fundraising events.

With more than 100 getaways at many of the hotel’s European locations, the charity, which is the trading arm of the Middleton Foundation, is aiming to place each of the opportunities in events across the UK as soon as possible.

Established in 2016 by Jeremy Middleton CBE, Charity Escapes works in partnership with established charities such as CEO Sleepout, the Children’s Heart Unit Foundation and the YMCA, to raise money from donated holidays.

As well as working with The Hilton Group, the charity also works with a number of holiday providers, including Small Luxury Hotels of the World and Cottages in Northumberland, and this year expects to raise around £50,000 for selected charities by placing the donated getaways in high-profile auctions, raffles and events.

Charity Escapes facilitates the process of managing donation requests for hotels like the Hilton Newcastle Gateshead, which can see as many as 1,000 requests a year.

Project Director Rick McCordall said: “We are delighted to be working with Hilton Hotels on this project and are very grateful for their support. These holiday prizes are now available from us and any charity can apply to use them. We expect they will be very popular so we are offering them on a first-come-first-serve basis.

“Having worked closely with many charities, we know that it can be time consuming and costly sourcing prizes for auctions and raffles. Our aim is provide charities with a wide variety of donated prizes to choose from, allowing them to focus on other fundraising activities.”

For more information about Charity Escapes, please call Rick McCordall, Project Manager on 091 3037837, email rick@charityescapes.com or visit their website http://www.charityescapes.com.

ENDS

ISSUED ON BEHALF OF JEREMY MIDDLETON

CONTACT: Mike Renton on 01325 363436

Notes to Editors:

Charity Escapes

We are a new and exciting charity with a passion for fundraising! Our aim is to raise as much money as possible for a rainbow of good causes by selling holidays.

We work with hotels, holiday home owners and holiday agents who are able to donate breaks, and we ensure the highest potential donation for charity is raised by selecting the most appropriate route to market.

This could be via fundraising auctions, raffles or through other fundraising activities.

How can Charity Escapes help your next event? They can:

  • Provide you with wide variety of holidays that all come with flexible booking conditions, so to best suit your event and audience profile
  • We have over 100 Hilton Hotel weekend breaks at locations across Europe to offer as auction or raffle prizes
  • Save you and your team vital time and energy in having to source prizes
  • Promote your event across Social Media and through various PR channels
  • Handle all booking administration and communication with the donor and prize winner

What’s more there is no cost to your charity, and no hidden fees or extra charges along the way.

Instead a small percentage of the final amount raised by the holiday goes back to Charity Escapes to help them cover their reasonable costs, and they ask for the donor of the holiday to be promoted at the event and across social media.

Middleton Enterprises Ltd is a private investment company that has made a substantial contribution to the North East’s economy by investing in and providing business advice to entrepreneurial businesses.

During recent years, it has supported a number of North East businesses, generally from start-up, usually taking a minority stake and offering strategic advice to support growth.

Jeremy Middleton

Mr Middleton is a high-profile entrepreneur and philanthropist based in Newcastle. He started his career as a Brand Manager at Procter & Gamble before working for PriceWaterhouseCoopers as a Marketing Consultant. He co-founded HomeServe, now a FTSE 250 company which operates in the UK, the USA, France, Spain and Italy, and remains a shareholder with a seat on the Executive Committee.

He was a Board Member of the North East Local Enterprise Partnership (LEP) from 2011 to 2016 and was Chairman of the North East LEP Investment Fund.

Mr Middleton has carried out a range of sponsored fundraising for a variety of charities which to date include the North Pole, Mount Kilimanjaro, Mont Blanc, The Haute Route, Mount McKinley, Mount Elbrus and a cycle ride from London to Paris.

In 2012 Jeremy was awarded a CBE in the Queen's Birthday Honours List for Services to Politics and Charities.

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(L to R) Jeremy Middleton, Carly Sells and Rick McCordall outside Hilton Newcastle Gateshead
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