Defending Reputations

Minimum rate, £625 plus VAT per day; minimum engagement period, three days over three months

Almost every business experiences a threat to its reputation during its lifetime. Potential crises sometimes can be predicted and contingency plans made, but often the crisis is totally unexpected and needs an astute response to the pressures of the 24-hour media environment. Whether the crisis be a death in the work place, a fire or explosion, a fraud or libel action or a company takeover, Recognition can provide the media handling skills to deal with the situation in a way that minimises, or eliminates, damage to a company's reputation. All crisis management cases are personally supervised by one of Recognition's Partners. As well as preparing press statements and dealing with media calls, we can work in-house, training the client's staff in crisis management and helping with risk assessments to negate the effects of any activity that may attract the attention of the media and stakeholders.

We don't do 'one-off' crisis support work, preferring to establish relationships over a period of months with clients that we are going to defend. We also reserve the right not to defend in cases where unethical or illegal behaviour is not repudiated. While we understand the importance of protecting legitimately confidential information we will not knowingly disseminate untruths.

We advise and deliver but all material we publish is cleared for approval by our clients first and the onus is on them to ensure that it is fair and truthful.

What we provide:

  • 24-hour call line for emergency media issues
  • Advice on what to say and when to say it
  • Liaison with the media offices of regulators and other official bodies
  • Liaison with the media

Subject to extra charge based on hourly rate above:

  • Media officer to attend incident
  • Media spokesman to appear on camera or on the radio

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Disclaimer: As far as publication matters are concerned we will issue media releases and internet posts in the
name of the relevant organisation/individual after approval. The organisation is the publisher. It will
indemnify us if we suffer loss or damage arising out of the content of any material we issue with
approval. We regard all matters that are not for publication as confidential and our staff have
confidentiality clauses in their contracts of employment. For crisis management we need to know the
full facts in order to assist properly. Nothing will be sent to the media by us that is not approved.
It is understood that Recognition will choose press photographers and freelance TV crews based on
the appropriate skills and quality for the task. Unless a separate agreement is reached copyright for
photographs taken by Recognition’s retained photographer and video taken by TV crews is passed to
the client but please note other photographers maintain the copyright for their work. Any printing and
design work will be quoted to before it is booked and permission will be sought before ordering other
items. Video storyboards are approved by clients before shooting and one edit session is included in
the price. It is also understood that clients will not directly engage our staff or contractors and that,
unless otherwise agreed, we will be the only PR consultancy representing them to the media.
Some clients require an out-of-hours contact person in case of emergency, sadly this is a frequent
occurrence. We have set up a rota system, which will ensure someone is available to deal with
matters after 5.30pm weekdays and throughout the weekend. We reserve the right to charge our
prevailing “crisis management” rate for this service.