Recognition gains prestigious quality mark


Recognition Marketing & PR, the North East based national PR firm, has secured 93.4% in the independently assessed Consultancy Management Standard (CMS). Combining elements of ISO9001 and Investors in People with criteria specific to a PR consultancy, the CMS is an internationally-recognised accreditation, used by PR companies in 15 countries around the world.

CMS tests all firms in their ability to plan and implement PR campaigns together with their business planning, personnel development and financial structures.

The CMS was devised by the PRCA, the professional body that represents UK PR consultancies, in-house communications teams, PR freelancers and individuals. All PRCA members are bound by a professional charter and codes of conduct, and benefit from exceptional training. 

The PRCA represents many of the major consultancies in the UK, and currently has more than 250 agency members from around the world including the majority of the top 100 UK consultancies. Having launched in-house membership in 2009, it also represents over 70 in-house teams including many of Europe's leading corporations and UK public sector organisations. Recognition Marketing & PR is the only independent PRCA agency member in the North East.

Francis Ingham, Chief Executive of the PRCA, said: "We are delighted that Recognition has achieved this important standard. The CMS audit is an industry recognised mark demonstrating professionalism and best practice, and Recognition will now have a formal review every two years by an independent auditor to ensure they continue to meet these high standards".

Graham Robb, Senior Partner at Recognition PR, said: "Achieving the Consultancy Management Standard is proof Recognition is a well-run business, with all the correct systems and structures in place. It demonstrates a real commitment to staff development and gives clients peace of mind they are buying a professional service from a PR company that's committed to excellence.

"I was thrilled that Recognition achieved such a high score and delighted that my team have been accredited for the best practice they adopt across all areas of the organisation."

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