Black Sheep Brewery

A present from Christmas Past as Black Sheep brings back York Brewery’s festive beer, Snowflake

21/11/2019

21/11/19

Black Sheep Brewery will delight Yorkshire beer drinkers this Christmas with the return of York Brewery’s festive favourite, Snowflake.

Following its acquisition of York Brewery earlier this year, Masham-based Black Sheep have revived the beer, which was a regular addition to pubs and bars around the city each Christmas.

A 3.7% ABV golden ale, Snowflake combines two American hops from the Pacific North West, offering a citrus punch with a crisp, clean taste.

Taking its place in the festive line up alongside Snowflake this year is Black Sheep Brewery’s own Christmas beer, Blitzen.

Brewed in its Masham microbrewery, the 4.0% ABV ruby cask beer features Cascade and Goldings hops plus light and dark Muscovado sugar to give the beer a distinctive Christmassy richness. Its complex, malty taste is driven by a mix of pale, crystal and pale chocolate malts, with a hint of citrus and mixed peel.

Jo Theakston, Sales and Marketing Director at Black Sheep Brewery, said: “One of the first questions we were asked when we acquired York Brewery was whether Snowflake would be back in pubs at Christmas and I am delighted to give beer drinkers the present they wanted!

“Snowflake is a much-loved beer and we are delighted, which, along with Blitzen, takes pride of place in our seasonal calendar to give customers a greater variety of tastes and experiences when they visit the pub this Christmas.”

ENDS

NEWS RELEASE: ISSUED ON BEHALF OF BLACK SHEEP BREWERY

For further information contact Jamie Collis 01325 363436

Editors’ Notes:

The Black Sheep Brewery is one of British brewing’s most famous stories and has grown from humble beginnings to become a multi-award-winning company, with its beers enjoyed around the world.

Black Sheep has grown to become one of Yorkshire’s most recognised brands, which was unveiled as the official beer of the Tour de Yorkshire and is the official brewery of Yorkshire County Cricket Club (YCCC).

In the past 12 months, Black Sheep has won a number of prestigious awards, including:

  • The Society of Independent Brewers (SIBA) National Independent Beer Awards 2018 – Glug M’Glug – Small Pack Gold Champion in the Porters, Stouts, Old Ales, Strong Milds & Strong Brown Ales category

The British Beer & Pub Association (BBPA) Beer Champion 2017

World Beer Awards – Milk Stout – UK Winner

World Beer Awards – Pathmaker – Gold Award

World Beer Awards – Black Sheep Ale – Silver Award

World Beer Awards – Guzzler– Bronze Award

World Beer Awards – Pineapple Milkshake IPA - Bronze Award

Based in Masham, in the heart of North Yorkshire, Black Sheep brewed its first beer in 1992 after being built up by Paul Theakston, whose family had brewed in the area for six generations.

In a world of ever-increasing bland, mass-produced beer, Paul saw an opportunity to return to what his family had done best since 1827, making real beer in the time-honoured fashion.

An old maltings building, once part of Lightfoot's Brewery, became the Brewery’s home. This landmark building, which stands high over the banks of the Ure, had fallen into disrepair as years of neglect as a semi-redundant grainstore had taken its toll. Paul assembled a small team around him to fight the rats and build a traditional country brewery.

The Visitor Centre, at the site of the iconic brewery, has grown to become an award-winning attraction for visitors to Yorkshire, with tens of thousands of people flocking to Masham each year.

In 2018, Black Sheep announced the purchase of York Brewery, which included the acquisition of four pubs in the business and key cask brands, including Guzzler and Yorkshire Terrier.

The outlets bought by Black Sheep, as part of the deal, are as follows:

Last Drop Inn, York

Mr Foley’s Tap House, Leeds

The Tap Room, York

The Three Legged Mare, York

The addition of York Brewery complements the strong, iconic Black Sheep brand and its existing award-winning beers and brands.

The Black Sheep name derived from Masham’s association with sheep, but ‘Sheep Brewery’ didn’t quite sound right, so with a little creativity from Paul’s wife, the Black Sheep Brewery was born - a name that sat well with the area, spoke volumes about the business’ maverick attitude to the multi-nationals seeking to dominate the brewing industry and captured the essence of the family struggle that led to its birth.

Black Sheep’s beers are full of character derived from the best possible brewing materials, plenty of time and patience in the brewing and its very special Yorkshire Square fermenters.

Black Sheep Best Bitter is now one of the best-selling cask session beers in the UK and many of its creative brews, over the course of its 25-year history, have collected numerous awards – ranging from Black Sheep’s traditional ales to its up and coming craft beers.

2017 marked the launch of Black Sheep Brewery’s first lager, 54 Degrees North, created in homage to its hometown of Masham, which sits on 54’ 13’ 24” N; 1’ 39’ 20” W longitude and latitude lines, as the company embarks on an adventurous new chapter in its distinguished history.

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Instagram: @blacksheepbrewery

Twitter: @BlackSheepBeer

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Jo Theakston raises a glass to the return of Snowflake
Jo Theakston raises a glass to the return of Snowflake
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