Black Sheep Brewery

BAA BAA Black Sheep have you any beer? New exclusive cask pale ale launching in the North!

26/09/2016

Black Sheep Brewery is to pay tribute to its pub and ‘baar’ partners in the North with the creation of an exclusive, new cask ale.

The Masham-based brewery has launched ‘BAA BAA’, its first, permanent session pale ale, which is available exclusively to pubs throughout Yorkshire and the North East.

With an ABV of 4.0%, BAA BAA is an easy drinking and refreshing session pale ale brewed with Cascade hops.

It has been launched in anticipation of Black Sheep Brewery’s 25th anniversary, next year, and will be available to customers throughout the North from October 3rd.

Jo Theakston, Sales and Marketing Director at Black Sheep Brewery said: “Turning 25 next year will be a landmark anniversary for Black Sheep and we’re launching BAA BAA with pubs in our heartland area as a way to thank them for their continued support and offer them something new and special.”

“Our award-winning brewing team have been coming up with a string of creative brews like BAA BAA that are proving to be a hit with pubs. BAA BAA is an easy drinking pale ale with a fresh, zesty twang, which we think will appeal to both ale and lager drinkers across the region.”

He added: “We have already received a superb response to BAA BAA from pubs, and we’re hoping drinkers give BAA BAA the thumbs up too.”

http://www.blacksheepbrewery.com

ENDS

NEWS RELEASE: ISSUED ON BEHALF OF BLACK SHEEP BREWERY

CONTACT: Jamie Collis on 01325 363436

Editor’s Notes:

The Black Sheep Brewery in Masham made its first beer in 1992 after being built up by Paul Theakston, whose family had brewed in the area for six generations.

In a world of ever increasing bland, mass-produced beer Paul saw an opportunity to return to what his family had done best since 1827, making real beer in the time-honoured fashion.

An old maltings building, once part of Lightfoot's Brewery became the Brewery’s home. This landmark building, which stands high over the banks of the Ure, had fallen in to disrepair as years of neglect as a semi-redundant grainstore had taken its toll. Paul assembled a small team around him to fight the rats and build a traditional country brewery.

The Black Sheep Brewery name derived from Masham’s association with sheep, but ‘Sheep Brewery’ didn’t quite sound right, so with a little creativity from Paul’s wife the Black Sheep Brewery was born, a name that sat well with the area, spoke volumes about the maverick attitude to the multi-nationals seeking to dominate the brewing industry and captured the essence of the family struggle that led to our birth.

Black Sheep Ale at 4.4% ABV, now in an eco-friendly lightweight bottle, continues to maintain its presence among the top ten premium bottled ale brands, and is available nationwide from virtually all the major supermarket retailers. It is a classic premium bitter and as with all Black Sheep beers, full of character derived from the best possible brewing materials, plenty of time and patience in the brewing and our very special Yorkshire Square fermenters.

In 2014, Black Sheep Best Bitter, - Yorkshire’s best-selling cask ale – underwent a facelift to broaden its appeal among drinkers, evolving the look, while retaining all of the great taste that has made it an iconic brand.

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Jo Theakston, Sales and Marketing Director at Black Sheep Brewery
Jo Theakston, Sales and Marketing Director at Black Sheep Brewery
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