Black Sheep Brewery

Biggest ever beer tasting master class- hosted by Black Sheep

10/07/2012
MEDIA OPERATION NOTE ON BEHALF OF BLACK SHEEP BREWERY GREAT PHOTO OP- PHOTOGRAPHERS CAN TASTE TOO!!! Location: The Great Yorkshire Show, Black Sheep Brewery Baa…r Country Pursuit Area. Date: 12/07/2012 Time: 11.30am The Black Sheep Brewery is offering attendees of the Great Yorkshire Show the chance to be a part one of the UK’s biggest beer tasting master classes. This year is the brewery’s 20th anniversary and to celebrate, the brewery is on a crusade to get as many people to try its award winning beer as possible. Black Sheep are asking people to join them in sampling their best selling beer, Black Sheep Best Bitter, as Senior Brewer Phil Douglas takes them through a detailed guide on how to taste beer in order to get the best possible taste from it. People will be asked to gather at the iconic Black Sheep Brewery Baa…r at approximately 11.15am, directly after the Sheep Show where they will be given a FREE sample of Black Sheep Best Bitter to taste. Phil Douglas will then take people through a guide of how to taste a beer correctly. Come and join the Black Sheep as they attempt the mass beer tasting session and ‘raise a glass’ for its anniversary. For more information or to register attendance for journalist or photographer please contact Melanie Smith on 01325 363436 or melanie.smith@recognitionpr.co.uk. ENDS Notes to editors: Please note the Black Sheep Brewery has a new logo, if high res version is needed please download from: http://www.recognitionpr.co.uk/journalistarea-story.asp?id=11216 The Black Sheep Brewery in Masham made its first beer in 1992 after being built up by Paul Theakston, whose family had brewed in the area for six generations. In a world of ever increasing bland, mass-produced beer Paul saw an opportunity to return to what his family had done best since 1827, making real beer in the time-honoured fashion. An old maltings building, once part of Lightfoot's Brewery became the Brewery’s home. This landmark building, which stands high over the banks of the Ure, had fallen in to disrepair as years of neglect as a semi-redundant grainstore had taken its toll. Paul assembled a small team around him to fight the rats and build a traditional country brewery. The Black Sheep Brewery name derived from Masham’s association with sheep, but ‘Sheep Brewery’ didn’t quite sound right, so with a little creativity from Paul’s wife the Black Sheep Brewery was born, a name that sat well with the area, spoke volumes about the maverick attitude to the multi-nationals seeking to dominate the brewing industry and captured the essence of the family struggle that led to our birth. Black Sheep Ale at 4.4% ABV, now in an eco-friendly lightweight bottle, continues to maintain its presence among the top ten premium bottled ale brands, and is available nationwide from virtually all the major supermarket retailers. It is a classic premium bitter and as with all Black Sheep beers, full of character derived from the best possible brewing materials, plenty of time and patience in the brewing and our very special Yorkshire Square fermenters. Twitter: Facebook: Share back to Black Sheep Brewery