Black Sheep Brewery

Black Sheep aims to resurrect taste buds with new seasonal ale

29/01/2015

Black Sheep Brewery is aiming to bring the taste buds of beer fans back to life with a new seasonal offering, Resurrection.

Available to pubs from February to Easter, Resurrection is the latest seasonal beer to be launched by Black Sheep since the brewery first invested in its new microbrewery plant in 2013, allowing it to experiment with new and exciting beer recipes.

Resurrection is a 4.2% invigorating cask pale ale, with big tropical fruit aromas and a fresh hoppy bitterness. The initial hop hit is followed by a crisp, refreshing bitter finish in true Black Sheep style.

Black Sheep’s team, based in Masham, North Yorkshire, has used a blend of Galena, Summit and Citra hops to create this latest addition to the brewery’s seasonal ale calendar.

Jo Theakston, Black Sheep Brewery’s Sales and Marketing Director, said: “The microbrewery has given our brewers the chance to try new recipes and when brewer Dan Scott-Paul came up with Resurrection, it had to feature in this year’s seasonal ale calendar. It’s a cracking beer, really fresh and different and perfect for the lead up to Easter.”

“Beers such as Resurrection complement our permanent range of beers really well because each seasonal beer allows us to keep challenging the taste buds of Black Sheep fans.”

Resurrection follows the success of recent seasonal ales from Black Sheep, most notably Velo, which proved so popular it is now part of the bottled collection and is making a return to pubs in cask form later this year in May and June.

www.blacksheepbrewery.com

ENDS

NEWS RELEASE: ISSUED ON BEHALF OF THE BLACK SHEEP BREWERY

CONTACT: Paul White on 01325 363436

Notes to Editors:

The Black Sheep Brewery in Masham made its first beer in 1992 after being built up by Paul Theakston, whose family had brewed in the area for six generations.

In a world of ever increasing bland, mass-produced beer Paul saw an opportunity to return to what his family had done best since 1827, making real beer in the time-honoured fashion.

An old maltings building, once part of Lightfoot's Brewery became the Brewery’s home. This landmark building, which stands high over the banks of the Ure, had fallen in to disrepair as years of neglect as a semi-redundant grainstore had taken its toll. Paul assembled a small team around him to fight the rats and build a traditional country brewery.

The Black Sheep Brewery name derived from Masham’s association with sheep, but ‘Sheep Brewery’ didn’t quite sound right, so with a little creativity from Paul’s wife the Black Sheep Brewery was born, a name that sat well with the area, spoke volumes about the maverick attitude to the multi-nationals seeking to dominate the brewing industry and captured the essence of the family struggle that led to our birth.

Black Sheep Ale at 4.4% ABV, now in an eco-friendly lightweight bottle, continues to maintain its presence among the top ten premium bottled ale brands, and is available nationwide from virtually all the major supermarket retailers. It is a classic premium bitter and as with all Black Sheep beers, full of character derived from the best possible brewing materials, plenty of time and patience in the brewing and our very special Yorkshire Square fermenters.

In 2014, Black Sheep Best Bitter, - Yorkshire’s best selling cask ale – underwent a facelift to broaden its appeal among drinkers, evolving the look, while retaining all of the great taste that has made it an iconic brand.

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