Black Sheep Brewery

Black Sheep and Yorkshire County Cricket Club: Yorkshire icons hit a

11/02/2015

Yorkshire County Cricket Club (YCCC) stars went on a pre-season tour with a difference to celebrate Black Sheep Brewery agreeing a second three-year term of sponsorship of the Club.

The new deal ensures that the two Yorkshire icons remain firmly allied for the 2015 season and beyond, and the ongoing partnership was toasted during a visit by players’ and coaching staff to the Brewery in Masham.

First Team Coach Jason “Dizzy” Gillespie, Director of Cricket Martyn Moxon, all-rounder Richard Pyrah and wicket keeper Andrew Hodd were among the stars given a special guided tour of the Brewery, by Black Sheep’s Managing Director Rob Theakston and brother Jo, Head of Sales and Marketing.

Following the tour, fans were invited to join the Club representatives for a pint, and a chance to get photographs and autographs.

Coach of the current County Champions, Jason Gillespie said: “It is fantastic to have these two Yorkshire icons, Yorkshire County Cricket Club and Black Sheep Brewery, partnering together again for the future.

“We had a great time at the Black Sheep Brewery, meeting members of the famous Theakston family and some of our fans as well. During my time in cricket, I have never before had the privilege of playing in an area as intensely proud as Yorkshire. You can see the pride the Black Sheep boys have for their beer, just as the region has for its cricket team.

“So, it is only fitting that this relationship is toasted with Yorkshire’s finest beer.”

Rob Theakston, Managing Director of Black Sheep Brewery, said: “This partnership brings together two important elements of Yorkshire culture in beer and cricket and we’re proud to be the official beer of the club.

“Visitors there have come to see a pint of Black Sheep as an important part of their match day experience.

“Welcoming Jason, Martyn, Andy and Richard and the guys from Yorkshire County Cricket Club to the Black Sheep Brewery for a special tour and to spend time with beer and cricket fans was a fitting way to toast the new partnership.

“We are looking forward to an exciting summer, which we hope will be a huge success for the region, on the cricket pitch, on the roads of the Tour de Yorkshire, and in the pubs across the county, where drinkers continue to enjoy great Yorkshire beer, brewed in Masham.”

www.blacksheepbrewery.com

ENDS

NEWS RELEASE: ISSUED ON BEHALF OF THE BLACK SHEEP BREWERY

CONTACT: Paul White on 01325 363436

Notes to Editors:

The Black Sheep Brewery in Masham made its first beer in 1992 after being built up by Paul Theakston, whose family had brewed in the area for six generations.

In a world of ever increasing bland, mass-produced beer Paul saw an opportunity to return to what his family had done best since 1827, making real beer in the time-honoured fashion.

An old maltings building, once part of Lightfoot's Brewery became the Brewery’s home. This landmark building, which stands high over the banks of the Ure, had fallen in to disrepair as years of neglect as a semi-redundant grainstore had taken its toll. Paul assembled a small team around him to fight the rats and build a traditional country brewery.

The Black Sheep Brewery name derived from Masham’s association with sheep, but ‘Sheep Brewery’ didn’t quite sound right, so with a little creativity from Paul’s wife the Black Sheep Brewery was born, a name that sat well with the area, spoke volumes about the maverick attitude to the multi-nationals seeking to dominate the brewing industry and captured the essence of the family struggle that led to our birth.

Black Sheep Ale at 4.4% ABV, now in an eco-friendly lightweight bottle, continues to maintain its presence among the top ten premium bottled ale brands, and is available nationwide from virtually all the major supermarket retailers. It is a classic premium bitter and as with all Black Sheep beers, full of character derived from the best possible brewing materials, plenty of time and patience in the brewing and our very special Yorkshire Square fermenters.

In 2014, Black Sheep Best Bitter, - Yorkshire’s best selling cask ale – underwent a facelift to broaden its appeal among drinkers, evolving the look, while retaining all of the great taste that has made it an iconic brand.

The Yorkshire County Cricket Club

The Yorkshire County Cricket Club is one of the world's most famous cricket clubs. Founded in 1863, Yorkshire is England's most successful club, winning a record 33 County Championships, joint Champions twice and five One-Day cricket crowns. Yorkshire can also lay to claim producing more England players in history than any other County, and no fewer than five players – Geoffrey Boycott, Len Hutton, Wilfred Rhodes, Fred Trueman and Herbert Sutcliffe – have been inducted into the ICC Hall of Fame. There is no other English county that can boast five members in the Hall of Fame.

Away from the professional arena, Yorkshire is the hotbed of cricket in the country with in excess of 850 grassroots clubs and schools playing the game every week in the summer equating to over 125,000 recreational players.

Its outstanding work in the local community, via the Yorkshire Cricket Foundation, is regarded as one of the region’s best organised sporting foundations with over 20,000 schoolchildren visiting the Club’s home Headingley Cricket Ground across the year.

Headingley is also one of the world’s renowned international venues and is guaranteed the staging of international cricket every year until at least 2019. The ground opened in 1890 and will celebrate 125 years of sporting heritage in 2015.

For more information on The Yorkshire County Cricket Club club please visitwww.yorkshireccc.com

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Images

Left (front to back) – Jo Theakston and Rob theakston; Right (front to back): Martyn Moxon, Andrew hodd, Richard Pyrah, Jason Gillespie
Left (front to back) – Jo Theakston and Rob theakston; Right (front to back): Martyn Moxon, Andrew hodd, Richard Pyrah, Jason Gillespie
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