Black Sheep Brewery

Black Sheep Brewery celebrate Six Nations with rugby-themed beer

01/02/2016

Pub customers will be able to toast the England rugby team during this month’s Six Nations tournament with a specially commissioned beer from The Black Sheep Brewery.

Blind Side has been brewed at the Black Sheep Brewery, in Masham, North Yorkshire, with an all-English pack of eight hops varieties and will be available in pubs as a cask ale throughout February.

A 4.3% ABV, all-English ruby ale, Blind Side was originally launched to celebrate England hosting the 2015 Rugby World Cup.

With the beer performing better in pubs than the England rugby team during the World Cup, the Black Sheep Brewery team returned to its microbrewery plant, where they create and experiment with new ales, to bring back Blind Side for the Six Nations, which kicks off on 6 February.

And, just like the England Rugby Team is being redesigned under the stewardship of new head coach Eddie Jones, Black Sheep Brewery has updated its rugby-themed pump clip that will adorn bars across the country during the Six Nations.

Jo Theakston, Sales and Marketing Director at Black Sheep Brewery, said: “The Six Nations is one of the most famous tournaments in world sport and is always a fantastic advert for northern hemisphere rugby. It’s also one of those events that’s best enjoyed in a communal atmosphere and in particular the pub, which is why we are bringing back Blindside for the Six Nations.

“Its special pack of eight English hops varieties, which creates a fantastically flavoured ruby ale, proved popular during the World Cup and we’re delighted that it will help create a scrum at the bar in pubs up and down the country during the Six Nations.”

ENDS

NEWS RELEASE: ISSUED ON BEHALF OF BLACK SHEEP BREWERY

CONTACT: Jamie Collis on 01325 363436

Editor’s Notes:

The Black Sheep Brewery in Masham made its first beer in 1992 after being built up by Paul Theakston, whose family had brewed in the area for six generations.

In a world of ever increasing bland, mass-produced beer Paul saw an opportunity to return to what his family had done best since 1827, making real beer in the time-honoured fashion.

An old maltings building, once part of Lightfoot's Brewery became the Brewery’s home. This landmark building, which stands high over the banks of the Ure, had fallen in to disrepair as years of neglect as a semi-redundant grainstore had taken its toll. Paul assembled a small team around him to fight the rats and build a traditional country brewery.

The Black Sheep Brewery name derived from Masham’s association with sheep, but ‘Sheep Brewery’ didn’t quite sound right, so with a little creativity from Paul’s wife the Black Sheep Brewery was born, a name that sat well with the area, spoke volumes about the maverick attitude to the multi-nationals seeking to dominate the brewing industry and captured the essence of the family struggle that led to our birth.

Black Sheep Ale at 4.4% ABV, now in an eco-friendly lightweight bottle, continues to maintain its presence among the top ten premium bottled ale brands, and is available nationwide from virtually all the major supermarket retailers. It is a classic premium bitter and as with all Black Sheep beers, full of character derived from the best possible brewing materials, plenty of time and patience in the brewing and our very special Yorkshire Square fermenters.

In 2014, Black Sheep Best Bitter, - Yorkshire’s best-selling cask ale – underwent a facelift to broaden its appeal among drinkers, evolving the look, while retaining all of the great taste that has made it an iconic brand.

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Jo Theakston with a pint of Blind Side
Jo Theakston with a pint of Blind Side
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