Black Sheep Brewery

Black Sheep Brewery has recipe for success with donations to charity

08/05/2012
NEWS RELEASE: ISSUED ON BEHALF OF THE BLACK SHEEP BREWERY The Black Sheep brewery has raised over £4000 for local charity Herriot Hospice Homecare, thanks to the popularity of its Spring seasonal beer, All Creatures. The brewery pledged to donate five pence from every pint sold of the limited edition seasonal beer, which was launched earlier this year by All Creatures Great and Small star, Christopher Timothy. James Herriot is synonymous with North Yorkshire, the home of the Black Sheep Brewery and as part of the Brewery’s 20th anniversary celebrations it wanted to show its support for the charity, which helps many people living with life-limiting illnesses throughout Hambleton and Richmondshire. The registered charity, based in Northallerton and North Yorkshire, is also celebrating its 20th anniversary this year. All Creatures has been specifically brewed for customers as part of Black Sheep's new seasonal range to enjoy throughout the spring months of March, April and May. All Creatures is a light and bright Yorkshire pale ale at 3.5%abv. The beer also boasts a 'stubborn' hoppy kick by using a mix of Fuggle, Goldings and Bramling Cross hops, which compliments the refreshing flavours. Jo Theakston, Director of Marketing for the Black Sheep Brewery said: “We have had a great response to All Creatures - our customers have got a real taste for it, and we have raised a fantastic amount so far for Herriot Hospice." “We still have a month to go with the beer so hope to raise plenty more money for Herriot Hospice, and because of it's success we will extend its availability for two weeks into June so customers can enjoy a pint over the Jubilee weekend. So remember that every pint you buy makes a donation to a very worthwhile cause!" ENDS CONTACT: Melanie Smith on 01325 363436 Notes to Editors: Please note the Black Sheep Brewery has a new logo, if high res version is needed please download from: http://www.recognitionpr.co.uk/journalistarea-story.asp?id=11216 The Black Sheep Brewery in Masham made its first beer in 1992 after being built up by Paul Theakston, whose family had brewed in the area for six generations. In a world of ever increasing bland, mass-produced beer Paul saw an opportunity to return to what his family had done best since 1827, making real beer in the time-honoured fashion. An old maltings building, once part of Lightfoot's Brewery became the Brewery’s home. This landmark building, which stands high over the banks of the Ure, had fallen in to disrepair as years of neglect as a semi-redundant grainstore had taken its toll. Paul assembled a small team around him to fight the rats and build a traditional country brewery. The Black Sheep Brewery name derived from Masham’s association with sheep, but ‘Sheep Brewery’ didn’t quite sound right, so with a little creativity from Paul’s wife the Black Sheep Brewery was born, a name that sat well with the area, spoke volumes about the maverick attitude to the multi-nationals seeking to dominate the brewing industry and captured the essence of the family struggle that led to our birth. Black Sheep Ale at 4.4% ABV, now in an eco-friendly lightweight bottle, continues to maintain its presence among the top ten premium bottled ale brands, and is available nationwide from virtually all the major supermarket retailers. It is a classic premium bitter and as with all Black Sheep beers, full of character derived from the best possible brewing materials, plenty of time and patience in the brewing and our very special Yorkshire Square fermenters. Twitter: Facebook: Share back to Black Sheep Brewery

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Christopher Timothy with a pint of All Creatures in between Jo Theakston and Liz Pollard from Herriot Hospice
Christopher Timothy with a pint of All Creatures in between Jo Theakston and Liz Pollard from Herriot Hospice
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