Black Sheep Brewery

Black Sheep Brewery launches new bottled IPA

24/05/2016

Black Sheep Brewery is adding a new bottled beer to its flock with the launch of a bold Yorkshire IPA.

‘Black Sheep IPA’ has been brewed in homage to the original, highly-hopped Indian Pale Ales that were exported to British troops stationed in British India, as it was previously known, more than 200 years ago.

A 5.1% ABV, Black Sheep IPA is brewed with Progress and Goldings hops to create a bold Yorkshire IPA full of fresh, juicy hop character.

The 500ml bottled ales have secured a three-month listing with Tesco from June and will be available from Black Sheep’s ‘Sheepy Shop’ at its site in Masham, North Yorkshire, and also on its website.

The launch of Black Sheep IPA follows on from the successful rebrands of Black Sheep’s best-selling bottled ales – Black Sheep Ale and Golden Sheep Ale – with Black Sheep IPA featuring a similar labelling set.

Jo Theakston, Sales and Marketing Director at Black Sheep Brewery, said: “Black Sheep IPA is an exciting Yorkshire beer with plenty of juicy hop appeal, reminiscent of the highly hopped IPAs that were exported to India over two centuries ago.

“It is another exciting addition to our growing flock of bottled ales and example of more quality innovation from our brewing team. We are hopeful Black Sheep IPA will join Black Sheep Ale, Golden Sheep Ale and Riggwelter and develop into another of our flagship bottled beer brands.”

ENDS

NEWS RELEASE: ISSUED ON BEHALF OF BLACK SHEEP BREWERY

CONTACT: Jamie Collis on 01325 363436

Editor’s Notes:

The Black Sheep Brewery in Masham made its first beer in 1992 after being built up by Paul Theakston, whose family had brewed in the area for six generations.

In a world of ever increasing bland, mass-produced beer Paul saw an opportunity to return to what his family had done best since 1827, making real beer in the time-honoured fashion.

An old maltings building, once part of Lightfoot's Brewery became the Brewery’s home. This landmark building, which stands high over the banks of the Ure, had fallen in to disrepair as years of neglect as a semi-redundant grainstore had taken its toll. Paul assembled a small team around him to fight the rats and build a traditional country brewery.

The Black Sheep Brewery name derived from Masham’s association with sheep, but ‘Sheep Brewery’ didn’t quite sound right, so with a little creativity from Paul’s wife the Black Sheep Brewery was born, a name that sat well with the area, spoke volumes about the maverick attitude to the multi-nationals seeking to dominate the brewing industry and captured the essence of the family struggle that led to our birth.

Black Sheep Ale at 4.4% ABV, now in an eco-friendly lightweight bottle, continues to maintain its presence among the top ten premium bottled ale brands, and is available nationwide from virtually all the major supermarket retailers. It is a classic premium bitter and as with all Black Sheep beers, full of character derived from the best possible brewing materials, plenty of time and patience in the brewing and our very special Yorkshire Square fermenters.

In 2014, Black Sheep Best Bitter, - Yorkshire’s best-selling cask ale – underwent a facelift to broaden its appeal among drinkers, evolving the look, while retaining all of the great taste that has made it an iconic brand.

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Black Sheep IPA
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