Black Sheep Brewery

Black Sheep Brewery: Le Tour legacy will live on

04/12/2014

The legacy of the Tour de France’s Grand Depart 2014 will continue in Yorkshire for many years, say bosses at Black Sheep Brewery.

Jo Theakston, Sales and Marketing Director at the Masham-based Brewery, said: “Le Grand Depart 2014 has been widely hailed as the greatest of all time, which comes as no surprise to anybody who knows the passion Yorkshire people put into showcasing the region. Everyone from Gary Verity at Welcome to Yorkshire, through to small business owners who embraced the event and the millions who lined the streets, ought to be rightly proud of what has been achieved.

“I have no doubt that the economic and social impact will continue to benefit Yorkshire for many years. For the Black Sheep Brewery, we welcomed record numbers of people to our Visitor Centre in Masham over that weekend and our special celebratory beer, Velo, sold more than double the volume of any previous seasonal ale we had produced. That success prompted us to add Velo to our permanent bottled range, and its popularity continues.

“We will continue to support events such as the Tour de Yorkshire in 2015 and beyond and such events will ensure the legacy of Le Grand Depart lives on. At Black Sheep Brewery, we will be reviving the hugely popular Velo cask ale in May and June to celebrate this fantastic event.”

www.blacksheepbrewery.co.uk

ENDS

NEWS RELEASE: ISSUED ON BEHALF OF THE BLACK SHEEP BREWERY

CONTACT: Paul White on 01325 363436

Notes to Editors:

The Black Sheep Brewery in Masham made its first beer in 1992 after being built up by Paul Theakston, whose family had brewed in the area for six generations.

In a world of ever increasing bland, mass-produced beer Paul saw an opportunity to return to what his family had done best since 1827, making real beer in the time-honoured fashion.

An old maltings building, once part of Lightfoot's Brewery became the Brewery’s home. This landmark building, which stands high over the banks of the Ure, had fallen in to disrepair as years of neglect as a semi-redundant grainstore had taken its toll. Paul assembled a small team around him to fight the rats and build a traditional country brewery.

The Black Sheep Brewery name derived from Masham’s association with sheep, but ‘Sheep Brewery’ didn’t quite sound right, so with a little creativity from Paul’s wife the Black Sheep Brewery was born, a name that sat well with the area, spoke volumes about the maverick attitude to the multi-nationals seeking to dominate the brewing industry and captured the essence of the family struggle that led to our birth.

Black Sheep Ale at 4.4% ABV, now in an eco-friendly lightweight bottle, continues to maintain its presence among the top ten premium bottled ale brands, and is available nationwide from virtually all the major supermarket retailers. It is a classic premium bitter and as with all Black Sheep beers, full of character derived from the best possible brewing materials, plenty of time and patience in the brewing and our very special Yorkshire Square fermenters.

In 2014, Black Sheep Best Bitter, - Yorkshire’s best selling cask ale – underwent a facelift to broaden its appeal among drinkers, evolving the look, while retaining all of the great taste that has made it an iconic brand.

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Tour de France riders pass through Masham
Tour de France riders pass through Masham
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