Black Sheep Brewery

Black Sheep Brewery teams up with Wensleydale Creamery to deliver a perfect taste of Yorkshire

09/11/2020

9/11/20

Black Sheep Brewery has included products from Wensleydale Creamery to ensure people are still able to enjoy a taste of Yorkshire this Christmas.

The Masham-based brewer has produced numerous hampers for this Christmas, some of which include two of the independent firm’s best-selling cheeses alongside its award-winning ales featured in its festive range of hampers and gift boxes.

It is designed to support a fellow local business by promoting its Yorkshire Wensleydale Cheese and Fountains Gold Cheddar to a wider and alternative customer base.

Black Sheep Brewery has already experienced a 1,500 percent increase in its online sales so far this year and the business expects a further boom during England’s second lockdown.

In addition to featuring the artisan cheeses from Wensleydale Creamery, which is situated 26 miles away in Hawes, the gift range also includes pickles, cheese biscuits and fruit cake sourced from other local producers, alongside the breweries incredible range of award-winning beers.

Those searching for online inspiration for Christmas gifts will see both artisan cheeses included in Black Sheep’s Finest Hamper and Black Sheep Ale Cheeseboard, while 200g truckle of Yorkshire Wensleydale Cheese is the centrepiece of the Riggwelter Cheeseboard.

In addition, Yorkshire Wensleydale Cheese can also be selected, together with Fountains Gold Cheddar with Black Sheep Riggwelter Ale, as part of Black Sheep’s Create Your Own Gift Box.

Charlene Lyons, chief executive of Black Sheep Brewery, said: “Many more people will be going online for inspiration this year when it comes to finding that perfect Christmas gift and we are pleased to be showcasing some of the very best Yorkshire has to offer.

“We wanted to promote and support a fellow local business in these challenging times and there’s no better way than to pair Wensleydale Creamery’s delicious cheeses with our own award-winning beers – which make for a fantastic combination!”

Sandra Bell, of Wensleydale Creamery, said: “We are delighted to be working with Black Sheep Brewery to supply our handcrafted cheese for their Christmas hampers and gift boxes. It’s a great idea, and one that proudly champions two local independent businesses

“If you’re looking for that perfect gift or just want to guarantee you can enjoy a taste of Yorkshire come Christmas Day, then this is the perfect choice.”

Richard Flinton, chief executive of North Yorkshire County Council, said “The run-up to Christmas is a crucial time for businesses and this is an excellent example of mutual support from two famous North Yorkshire brands.

“We’ll all be thinking about our Christmas shopping and as businesses deal with the impact of the national restrictions I urge everybody to think and buy local – think of North Yorkshire businesses first. Many of our businesses have great online and delivery or click and collect offers, and we have nearly 800 businesses that can be accessed through our own Buy Local initiative, www.northyorks.gov.uk/buy-local.”

ENDS

NEWS RELEASE: ISSUED ON BEHALF OF BLACK SHEEP BREWERY

For further information contact Jamie Collis 01325 363436

Editors’ Notes:

The Black Sheep Brewery is one of British brewing’s most famous stories and has grown from humble beginnings to become a multi-award-winning company, with its beers enjoyed around the world.

Black Sheep has grown to become one of Yorkshire’s most recognised brands, with its beer distributed both nationally and internationally. Black Sheep continues to champion the county of Yorkshire and is the official brewer of the annual Tour de Yorkshire.

Black Sheep is a multi-award-winning brewer, having enjoyed numerous accolades in recent years including:

The British Beer & Pub Association (BBPA) Beer Champion 2017

International Brewing Awards – Milk Stout – Overall Champion (International Dark Beer)

World Beer Awards 2019 – Milk Stout – UK Winner

World Beer Awards 2019 – Pathmaker – Gold Award

World Beer Awards 2019 – Black Sheep Ale – Silver Award

World Beer Awards 2019 – Guzzler– Bronze Award

World Beer Awards 2019 – Pineapple Milkshake IPA- Bronze Award

Based in Masham, in the heart of North Yorkshire, Black Sheep brewed its first beer in 1992 after being built up by Paul Theakston, whose family had brewed in the area for six generations.

In a world of ever-increasing bland, mass-produced beer, Paul saw an opportunity to return to what his family had done best since 1827, making real beer in the time-honoured fashion.

An old maltings building, once part of Lightfoot's Brewery, became the Brewery’s home. This landmark building, which stands high over the banks of the Ure, had fallen into disrepair as years of neglect as a semi-redundant grainstore had taken its toll. Paul assembled a small team around him to fight the rats and build a traditional country brewery.

The Visitor Centre, at the site of the iconic brewery, has grown to become an award-winning attraction for visitors to Yorkshire, with tens of thousands of people flocking to Masham each year. In 2018, the Visitor Centre had a thorough refurbishment and offers the general public a menu of locally sourced Yorkshire food, its range of award-winning beers and tours of their iconic brewery.

In 2018, Black Sheep announced the purchase of York Brewery, which included the acquisition of four pubs in the business and key cask brands, including Guzzler and Yorkshire Terrier.

The outlets bought by Black Sheep, as part of the deal, are as follows:

  • Last Drop Inn, York
  • Mr Foley’s Tap House, Leeds
  • The Three Legged Mare, York
  • Tap and Kitchen, Leeds

The addition of York Brewery complements the strong, iconic Black Sheep brand and its existing award-winning beers and brands.

In 2018, Black Sheep also purchased the Chapel Allerton based bar, ‘Kith and Kin’ which they have since refurbished and renamed the ‘Black Sheep Tap & Kitchen’, which was officially launched on 28th February 2019.

The Black Sheep name derived from Masham’s association with sheep, but ‘Sheep Brewery’ didn’t quite sound right, so with a little creativity from Paul’s wife, the Black Sheep Brewery was born - a name that sat well with the area, spoke volumes about the business’ maverick attitude to the multi-nationals seeking to dominate the brewing industry and captured the essence of the family struggle that led to its birth.

Black Sheep’s beers are full of character derived from the best possible brewing materials, plenty of time and patience in the brewing and its very special Yorkshire Square fermenters.

Black Sheep Best Bitter is now one of the best-selling cask session beers in the UK and many of its creative brews, over the course of its 25-year history, have collected numerous awards – ranging from Black Sheep’s traditional ales to its up and coming craft beers.

2017 marked the launch of Black Sheep Brewery’s first lager, 54 Degrees North, created in homage to its hometown of Masham, which sits on 54’ 13’ 24” N; 1’ 39’ 20” W longitude and latitude lines, as the company embarks on an adventurous new chapter in its distinguished history.

In 2019, the brewery diversified their offering and entered the world of spirits by producing their own Black Sheep Yorkshire Dry Gin. The gin is distilled in Masham and within the production it features classic brewing ingredients including malted barley and Lemondrop hops.

www.blacksheepbrewery.com

Facebook:www.facebook.com/BlackSheepBrewery

Instagram: @blacksheepbrewery

Twitter: @BlackSheepBeer

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Photo caption: Back left to right – Charlene Lyons (chief executive Black Sheep Brewery), Richard Flinton (chief executive North Yorkshire County Council) and Sandra Bell (marketing manager, Wensleydale Creamery). Front – Black Sheep Brewery’s Lara Theaks
Photo caption: Back left to right – Charlene Lyons (chief executive Black Sheep Brewery), Richard Flinton (chief executive North Yorkshire County Council) and Sandra Bell (marketing manager, Wensleydale Creamery). Front – Black Sheep Brewery’s Lara Theaks
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