Black Sheep Brewery

Black Sheep Brewery Visitor Centre achieves benchmark standard

27/07/2016

Black Sheep Brewery, one of Yorkshire’s most iconic businesses, has received another prestigious accolade for its award-winning visitor centre.

The Black Sheep Brewery Visitor Centre, in Masham, has received a TripAdvisor Certificate of Excellence, as a result of consistently positive reviews on TripAdvisor.

Black Sheep’s Visitor Centre comprises of its split-level Bistro and Baa…r, which serves locally sourced meals and snacks, which are prepared by its professional chef, as well as the Sheepy Shop. The brewery also offers tours of its facilities, including its Brewhouse and fermenting room, which gives an overall understanding of its decorated history.

The Certificate of Excellence, which is in its sixth year, celebrates hospitality businesses that have earned great traveller reviews on TripAdvisor over the past year. Recipients include accommodations, eateries and attractions located all over the world that have continually delivered a quality customer experience.

To qualify for the TripAdvisor Certificate of Excellence, a business must maintain a an overall TripAdvisor bubble rating of at least four out of five, have a minimum number of reviews and must have been listed on TripAdvisor for at least 12 months.

Jo Theakston, Sales and Marketing Director at Black Sheep Brewery, said: “To be recognised for our quality and consistency is testament to the hard work of our staff, and we are delighted to be recipients of TripAdvisor’s Certificate of Excellence. In addition to producing Great Yorkshire Beers, we offer an all-round experience for the whole family to enjoy with our comprehensive and educational brewery tours and a vibrant atmosphere for people to enjoy meals in our bistro, which can also provide the ideal location for large groups and parties.

“I would like to thank all our customers, suppliers and staff for their support over the years, which has helped transform our visitor centre into such a well-known and popular attraction in Yorkshire. We are now looking to build on this positivity and hopefully celebrate further successes in the future.”

Heather Leisman, Vice President of Industry Marketing, TripAdvisor, said: "With the Certificate of Excellence, TripAdvisor honours hospitality businesses that have consistently received strong praise and ratings from travellers. This recognition helps travellers identify and book properties that regularly deliver great service. TripAdvisor is proud to play this integral role in helping travellers feel more confident in their booking decisions.”

ENDS

NEWS RELEASE: ISSUED ON BEHALF OF BLACK SHEEP BREWERY

CONTACT: Jamie Collis on 01325 363436

Editor’s Notes:

The Black Sheep Brewery in Masham made its first beer in 1992 after being built up by Paul Theakston, whose family had brewed in the area for six generations.

In a world of ever increasing bland, mass-produced beer Paul saw an opportunity to return to what his family had done best since 1827, making real beer in the time-honoured fashion.

An old maltings building, once part of Lightfoot's Brewery became the Brewery’s home. This landmark building, which stands high over the banks of the Ure, had fallen in to disrepair as years of neglect as a semi-redundant grainstore had taken its toll. Paul assembled a small team around him to fight the rats and build a traditional country brewery.

The Black Sheep Brewery name derived from Masham’s association with sheep, but ‘Sheep Brewery’ didn’t quite sound right, so with a little creativity from Paul’s wife the Black Sheep Brewery was born, a name that sat well with the area, spoke volumes about the maverick attitude to the multi-nationals seeking to dominate the brewing industry and captured the essence of the family struggle that led to our birth.

Black Sheep Ale at 4.4% ABV, now in an eco-friendly lightweight bottle, continues to maintain its presence among the top ten premium bottled ale brands, and is available nationwide from virtually all the major supermarket retailers. It is a classic premium bitter and as with all Black Sheep beers, full of character derived from the best possible brewing materials, plenty of time and patience in the brewing and our very special Yorkshire Square fermenters.

In 2014, Black Sheep Best Bitter, - Yorkshire’s best-selling cask ale – underwent a facelift to broaden its appeal among drinkers, evolving the look, while retaining all of the great taste that has made it an iconic brand.

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The award-winning Black Sheep Brewery Visitor Centre
The award-winning Black Sheep Brewery Visitor Centre
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