Black Sheep Brewery

Black Sheep Brewery's All Creatures beer supports Herriot Hospice

30/07/2012
NEWS RELEASE: ISSUED ON BEHALF OF THE BLACK SHEEP BREWERY The Black Sheep brewery has sold more than 100,000 pints of its spring seasonal beer, All Creatures to raise £6,000 for Herriot Hospice Homecare. The brewery pledged to donate five pence from every pint sold of the limited edition seasonal beer, All Creatures, which paid homage to Yorkshire icon James Herriot, was launched in March this year by All Creatures Great and Small star, Christopher Timothy, and ran until the beginning of June. Both the Black Sheep Brewery and the registered charity, based in North Yorkshire are celebrating their 20th anniversaries this year. All Creatures which is part of Black Sheep's new seasonal range was specially brewed to be enjoyed throughout the spring months of March, April and May. It was a light and bright Yorkshire pale ale at 3.5%abv. The beer also boasted a 'stubborn' hoppy kick by using a mix of Fuggle, Goldings and Bramling Cross hops. Rob Theakston, Managing Director of the Black Sheep Brewery said: “We were tremendously proud of All Creatures and blown away by the response from our customers. “It’s fantastic that the beer’s success has allowed us to make such a substantial donation to a very worthwhile local charity which helps people with life limiting illness throughout the areas of Hambleton and Richmondshire. “All Creatures has been so popular that we are definitely looking at bringing it back in the New Year, so watch this space!” Liz Pollard Director of Herriot Hospice Homecare, said: “We are extremely grateful to Black Sheep for supporting us with this fantastic ale in our 20th Anniversary years. It has been a tremendous success and the amount of money raised is a real achievement. Thank you to everyone involved.” ENDS CONTACT: Melanie Smith on 01325 363436 Notes to Editors: Please note the Black Sheep Brewery has a new logo, if high res version is needed please download from: http://www.recognitionpr.co.uk/journalistarea-story.asp?id=11216 The Black Sheep Brewery in Masham made its first beer in 1992 after being built up by Paul Theakston, whose family had brewed in the area for six generations. In a world of ever increasing bland, mass-produced beer Paul saw an opportunity to return to what his family had done best since 1827, making real beer in the time-honoured fashion. An old maltings building, once part of Lightfoot's Brewery became the Brewery’s home. This landmark building, which stands high over the banks of the Ure, had fallen in to disrepair as years of neglect as a semi-redundant grainstore had taken its toll. Paul assembled a small team around him to fight the rats and build a traditional country brewery. The Black Sheep Brewery name derived from Masham’s association with sheep, but ‘Sheep Brewery’ didn’t quite sound right, so with a little creativity from Paul’s wife the Black Sheep Brewery was born, a name that sat well with the area, spoke volumes about the maverick attitude to the multi-nationals seeking to dominate the brewing industry and captured the essence of the family struggle that led to our birth. Black Sheep Ale at 4.4% ABV, now in an eco-friendly lightweight bottle, continues to maintain its presence among the top ten premium bottled ale brands, and is available nationwide from virtually all the major supermarket retailers. It is a classic premium bitter and as with all Black Sheep beers, full of character derived from the best possible brewing materials, plenty of time and patience in the brewing and our very special Yorkshire Square fermenters. Twitter: Facebook: Share back to Black Sheep Brewery

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Liz Pollard Director of Herriot Hospice Homecare next to Paul Theakston, Chairman of Black Sheep Brewery and his sons Rob Theakston, Managing Director of Black Sheep Brewery and Jo Theakston (front) Director of Marketing at Black Sheep brewery.
Liz Pollard Director of Herriot Hospice Homecare next to Paul Theakston, Chairman of Black Sheep Brewery and his sons Rob Theakston, Managing Director of Black Sheep Brewery and Jo Theakston (front) Director of Marketing at Black Sheep brewery.
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