NEWS RELEASE: ISSUED ON BEHALF OF THE BLACK SHEEP BREWERY
The Black Sheep Brewery has launched its celebratory new beer to commemorate the brewery’s 20th anniversary.
Aptly named Progress, the brewery has created a rich and pure, single hopped beer to celebrate Black Sheep’s epic journey from when it was founded in 1992 by owner, Paul Theakston to the successful business it is today.
Progress has been brewed as Black Sheep’s third seasonal ale following on from the success of its Spring brew, All Creatures and it’s offering for last Autumn/Winter, Ruddy Ram.
Progress, a rich, single hopped beer brewed with only full flowered English Progress hops, Maris Otter Malted barley and pure Dales water will be available on cask from participating stockists from 3rd September and will run throughout the Autumn and Winter months until February 2013
The brewery has cemented itself as one of the most popular tourist attractions in the Yorkshire Dales, thanks to its brewery tours, visitors shop and quality restaurant and bistro. Approximately 20 million pints of Black Sheep are pulled each year across thousands of venues throughout the UK.
This year Paul Theakston became Chairman allowing his son, Rob Theakston to take over the role of Managing Director. Another of Paul’s sons, Jo Theakston also holds the position at the brewery as Director of Marketing.
Paul Theakston said: “I am extremely proud of everyone who has been involved in the success of the brewery over the past 20 years. I am looking forward to the future and the opportunities which lie ahead. In a constantly changing industry we are equipped to develop and progress the business further.”
Rob Theakston said: “Our new Anniversary beer is a fantastic homage to the story of Black Sheep. It’s amazing to think how far we have come as a business and what better way to mark the occasion than a top quality 20th Anniversary Ale.”
Jo Theakston said: “We hope customers enjoy our cask 20th Anniversary beer Progress which will be available on draught from Black Sheep beer stockists from 3rd September. We have also brewed an extra special limited edition version of the beer at 10%abv which will come in a special 750ml bottle with the design printed directly onto the glass. Customers will be able to own a little bit of history as the anniversary bottled beer comes in a special presentation box to mark the occasion. It will be available through our Brewery shop and online as well as a limited number of retailers.”
CONTACT: Melanie Smith on 01325 363436
Notes to Editors:
Please note the Black Sheep Brewery has a new logo, if high res version is needed please download from: http://www.recognitionpr.co.uk/journalistarea-story.asp?id=11216
The Black Sheep Brewery in Masham made its first beer in 1992 after being built up by Paul Theakston, whose family had brewed in the area for six generations.
In a world of ever increasing bland, mass-produced beer Paul saw an opportunity to return to what his family had done best since 1827, making real beer in the time-honoured fashion.
An old maltings building, once part of Lightfoot's Brewery became the Brewery’s home. This landmark building, which stands high over the banks of the Ure, had fallen in to disrepair as years of neglect as a semi-redundant grainstore had taken its toll. Paul assembled a small team around him to fight the rats and build a traditional country brewery.
The Black Sheep Brewery name derived from Masham’s association with sheep, but ‘Sheep Brewery’ didn’t quite sound right, so with a little creativity from Paul’s wife the Black Sheep Brewery was born, a name that sat well with the area, spoke volumes about the maverick attitude to the multi-nationals seeking to dominate the brewing industry and captured the essence of the family struggle that led to our birth.
Black Sheep Ale at 4.4% ABV, now in an eco-friendly lightweight bottle, continues to maintain its presence among the top ten premium bottled ale brands, and is available nationwide from virtually all the major supermarket retailers. It is a classic premium bitter and as with all Black Sheep beers, full of character derived from the best possible brewing materials, plenty of time and patience in the brewing and our very special Yorkshire Square fermenters.
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