Black Sheep Brewery

Black Sheep create an all-english ale to celebrate the Rugby World Cup

01/09/2015

Black Sheep Brewery is celebrating the arrival of the Rugby World Cup with a seasonal ale that is sure to create a scrummage in pubs across the country.

Blind Side has been brewed at the Black Sheep Brewery, in Masham, North Yorkshire, with an all-English pack of eight hops varieties and will be available in pubs as a cask ale throughout the Rugby World Cup, which runs through September and October.

A product of the investment by Black Sheep in a microbrewery plant that allows it to create and experiment with new ales, Blind Side is a 4.3%, all English ruby ale.

Pubs stocking Blind Side will also receive an exclusive rugby ball shaped Blind Side handle cover with each pump clip.

Jo Theakston, Sales and Marketing Director at Black Sheep Brewery, said: “The Rugby World Cup coming to England and Wales is a once in a generation event, so we are all very excited at the prospect. We’ve got plenty of ex-rugby players at the brewery who were mad keen to brew a celebratory beer to mark the occasion.

“As well as appealing to rugby fans and beer lovers alike, we are hoping the full flavour of Blind Side will also score some conversions among drinkers who are looking to enter into the rugby spirit and try an ale for the first time.

“To reflect our support of the England team, we have used a special ‘pack’ of eight English hops varieties that help create a fantastic flavour and a world-beating ruby ale. We’re sure pubs that give it a try are onto a winner. Come on England!”

www.blacksheepbrewery.com

ENDS

NEWS RELEASE: ISSUED ON BEHALF OF THE BLACK SHEEP BREWERY

CONTACT: Paul White on 01325 363436

Notes to Editors:

The Black Sheep Brewery in Masham made its first beer in 1992 after being built up by Paul Theakston, whose family had brewed in the area for six generations.

In a world of ever increasing bland, mass-produced beer Paul saw an opportunity to return to what his family had done best since 1827, making real beer in the time-honoured fashion.

An old maltings building, once part of Lightfoot's Brewery became the Brewery’s home. This landmark building, which stands high over the banks of the Ure, had fallen in to disrepair as years of neglect as a semi-redundant grainstore had taken its toll. Paul assembled a small team around him to fight the rats and build a traditional country brewery.

The Black Sheep Brewery name derived from Masham’s association with sheep, but ‘Sheep Brewery’ didn’t quite sound right, so with a little creativity from Paul’s wife the Black Sheep Brewery was born, a name that sat well with the area, spoke volumes about the maverick attitude to the multi-nationals seeking to dominate the brewing industry and captured the essence of the family struggle that led to our birth.

Black Sheep Ale at 4.4% ABV, now in an eco-friendly lightweight bottle, continues to maintain its presence among the top ten premium bottled ale brands, and is available nationwide from virtually all the major supermarket retailers. It is a classic premium bitter and as with all Black Sheep beers, full of character derived from the best possible brewing materials, plenty of time and patience in the brewing and our very special Yorkshire Square fermenters.

In 2014, Black Sheep Best Bitter, - Yorkshire’s best selling cask ale – underwent a facelift to broaden its appeal among drinkers, evolving the look, while retaining all of the great taste that has made it an iconic brand.

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Blind Side ale
Blind Side ale
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