Black Sheep Brewery

Black Sheep creates "The Flock", an unique offering for supermarkets

16/09/2014

Black Sheep Brewery is taking its first steps into the multipack market with the launch of The Flock, a collection of six of its best-loved beers.

The Flock brings together old and new, with 500ml bottles of Black Sheep Ale, Riggwelter, Yorkshire Square and Golden Sheep, alongside the two most recent additions to Black Sheep’s bottled range, All Creatures and Velo.

Velo was launched as a bottled beer in July, following its success as a seasonal cask ale, celebrating the Tour de France’s Grand Depart passing by the Brewery as it started in Yorkshire.

Jo Theakston, Sales and Marketing Director at Black Sheep Brewery said: “It’s hard to pick a favourite from the Black Sheep range, so we have developed The Flock, to give customers of the off-trade an opportunity to enjoy a wide range of beers from our award-winning brewery.

“From Black Sheep Ale, which was launched in 1992 when the Brewery opened, to Velo, which is new for 2014, The Flock is a journey through our brands, with something for every palate.

“For existing fans of Black Sheep, The Flock offers the chance to buy a selection of their favourite beers, and for those looking for their first taste of our products, it is an opportunity to explore the breadth and depth of what our brand has to offer.

“While we have sold limited beer selections direct to customers online and at our Visitor Centre, this is the broadest Black Sheep collection ever and the first offering created especially for multiple grocer retail partners.”

ENDS

NEWS RELEASE: ISSUED ON BEHALF OF THE BLACK SHEEP BREWERY

CONTACT: Paul White on 01325 363436

Notes to Editors:

The Black Sheep Brewery in Masham made its first beer in 1992 after being built up by Paul Theakston, whose family had brewed in the area for six generations.

In a world of ever increasing bland, mass-produced beer Paul saw an opportunity to return to what his family had done best since 1827, making real beer in the time-honoured fashion.

An old maltings building, once part of Lightfoot's Brewery became the Brewery’s home. This landmark building, which stands high over the banks of the Ure, had fallen in to disrepair as years of neglect as a semi-redundant grainstore had taken its toll. Paul assembled a small team around him to fight the rats and build a traditional country brewery.

The Black Sheep Brewery name derived from Masham’s association with sheep, but ‘Sheep Brewery’ didn’t quite sound right, so with a little creativity from Paul’s wife the Black Sheep Brewery was born, a name that sat well with the area, spoke volumes about the maverick attitude to the multi-nationals seeking to dominate the brewing industry and captured the essence of the family struggle that led to our birth.

Black Sheep Ale at 4.4% ABV, now in an eco-friendly lightweight bottle, continues to maintain its presence among the top ten premium bottled ale brands, and is available nationwide from virtually all the major supermarket retailers. It is a classic premium bitter and as with all Black Sheep beers, full of character derived from the best possible brewing materials, plenty of time and patience in the brewing and our very special Yorkshire Square fermenters.

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