Black Sheep Brewery

Black Sheep cycling event accelerates charity's fundraising

25/06/2013
NEWS RELEASE: ISSUED ON BEHALF OF THE BLACK SHEEP BREWERY The Black Sheep Brewery has raised in the region of £20,000 for charity after 130 cyclists took part in the third annual Black Sheep Firkin Challenge. Providing participants with a choice of difficulty, the event comprised two courses. The ‘Barrel Breaker’ course stretched 60 miles, while the ‘Mash Ton’ route provided a sterner test for those wanting to really test themselves – with the 100 mile route taking in The Tan Hill Inn, the highest pub in England. Spending the day taking in the glorious scenery of the Yorkshire dales, riders were fuelled through the gruelling course by their Fat Rascals – supplied by Betty’s, which is celebrating it’s 30th anniversary year – and water provided by Harrogate Spa. The day culminated in cyclists dropping in at the Brewery, based in Masham, for a thoroughly deserved pint of Black Sheep. All the money raised from the Challenge is being donated to Wooden Spoon, the rugby orientated children’s charity. Like Betty’s, the Wooden Spoon charity is marking its 30th anniversary, making the event a joint celebration. The charity aims to improve the quality and prospect of life for children and young people who are disadvantaged physically, mentally or socially in the UK and Ireland, giving them a chance to achieve their full potential in life. Black Sheep Managing Director, Rob Theakston and his brother, Jo Theakston, Director of Marketing and Sales, and members of staff from the brewery and Visitor Centre, as well as experienced and novice cyclists, completed the Challenge. Jo Theakston said: “We are delighted at the continued success of the Firkin Challenge, as it enters its third year. The support we have received from those who have sponsored us has been terrific, and to raise so much money is absolutely fantastic. The event is always tough, but it’s great to see everyone enjoying a well-deserved pint of Black Sheep at the end of the course. “The Wooden Spoon Charity improves the lives of many children who face tough challenges on a regular basis, so to see so much money raised for them is great. “We look forward to continuing the tradition of the Challenge in 2014 and with it coinciding with the Tour de France coming to Masham, we have high hopes to raise even more money!” www.blacksheepbrewery.com ENDS CONTACT: Paul White on 01325 363436 Notes to Editors: The Black Sheep Brewery in Masham made its first beer in 1992 after being built up by Paul Theakston, whose family had brewed in the area for six generations. In a world of ever increasing bland, mass-produced beer Paul saw an opportunity to return to what his family had done best since 1827, making real beer in the time-honoured fashion. An old maltings building, once part of Lightfoot's Brewery became the Brewery’s home. This landmark building, which stands high over the banks of the Ure, had fallen in to disrepair as years of neglect as a semi-redundant grainstore had taken its toll. Paul assembled a small team around him to fight the rats and build a traditional country brewery. The Black Sheep Brewery name derived from Masham’s association with sheep, but ‘Sheep Brewery’ didn’t quite sound right, so with a little creativity from Paul’s wife the Black Sheep Brewery was born, a name that sat well with the area, spoke volumes about the maverick attitude to the multi-nationals seeking to dominate the brewing industry and captured the essence of the family struggle that led to our birth. Black Sheep Ale at 4.4% ABV, now in an eco-friendly lightweight bottle, continues to maintain its presence among the top ten premium bottled ale brands, and is available nationwide from virtually all the major supermarket retailers. It is a classic premium bitter and as with all Black Sheep beers, full of character derived from the best possible brewing materials, plenty of time and patience in the brewing and our very special Yorkshire Square fermenters. Share back to Black Sheep Brewery

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(left to right): Ian Galbraith (Black Sheep Brewery), John Gill (Booths) and Jo Theakston (Black Sheep Brewery).
(left to right): Ian Galbraith (Black Sheep Brewery), John Gill (Booths) and Jo Theakston (Black Sheep Brewery).
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