Black Sheep Brewery

Black Sheep founder inspires new beer: Pathmaker

30/07/2015

Black Sheep Brewery founder Paul Theakston is being honoured with a stunning new ale crafted in tribute to his pioneering spirit.

Pathmaker, the latest beer from the iconic North Yorkshire brewery, is the first keg beer in a new era of creativity at Black Sheep, which has seen a number of exciting developments including a new look for flagship cask beers Best Bitter.and Golden Sheep.

Paul, who is still Black Sheep’s Chairman, founded the Brewery in 1992, fighting back against what he saw as a deluge of bland beer from mass corporations. The result was the creation of one of Britain’s favourite breweries and more than 100 jobs in the town of Masham.

Pathmaker sees Black Sheep reach out to a wider drinking audience and tell the Black Sheep story in a modern and creative way. The beer is aimed at pubs and bars looking to offer new and different beer brands to increasingly curious beer enthusiasts.

With its eye-catching hand drawn branding, Pathmaker is a 5% ABV pale ale, brewed with Chinook hops, with an adventurous malty mouth feel and a moreish, crisp bitter finish.

Jo Theakston, Black Sheep Brewery’s Sales and Marketing Director, said: “The beer market is changing and so is the growing audience of young drinkers looking for something new. When my Dad, Paul, embarked on his own adventure by setting up the Black Sheep Brewery in 1992, he did so to become independent and combat bland beer. Pathmaker is inspired by him and we are innovating in that spirit.

“Pathmaker will help us reach out and tell my Dad’s story and that of Black Sheep to drinkers who may be getting into beer for the first time. If you look around the market, new beers are being launched almost daily but we have a history we are proud of and want to re-tell our pioneering tale and connect with new drinkers.”

www.blacksheepbrewery.com

ENDS

NEWS RELEASE: ISSUED ON BEHALF OF THE BLACK SHEEP BREWERY

CONTACT: Paul White on 01325 363436

Notes to Editors:

The Black Sheep Brewery in Masham made its first beer in 1992 after being built up by Paul Theakston, whose family had brewed in the area for six generations.

In a world of ever increasing bland, mass-produced beer Paul saw an opportunity to return to what his family had done best since 1827, making real beer in the time-honoured fashion.

An old maltings building, once part of Lightfoot's Brewery became the Brewery’s home. This landmark building, which stands high over the banks of the Ure, had fallen in to disrepair as years of neglect as a semi-redundant grainstore had taken its toll. Paul assembled a small team around him to fight the rats and build a traditional country brewery.

The Black Sheep Brewery name derived from Masham’s association with sheep, but ‘Sheep Brewery’ didn’t quite sound right, so with a little creativity from Paul’s wife the Black Sheep Brewery was born, a name that sat well with the area, spoke volumes about the maverick attitude to the multi-nationals seeking to dominate the brewing industry and captured the essence of the family struggle that led to our birth.

Black Sheep Ale at 4.4% ABV, now in an eco-friendly lightweight bottle, continues to maintain its presence among the top ten premium bottled ale brands, and is available nationwide from virtually all the major supermarket retailers. It is a classic premium bitter and as with all Black Sheep beers, full of character derived from the best possible brewing materials, plenty of time and patience in the brewing and our very special Yorkshire Square fermenters.

In 2014, Black Sheep Best Bitter, - Yorkshire’s best selling cask ale – underwent a facelift to broaden its appeal among drinkers, evolving the look, while retaining all of the great taste that has made it an iconic brand.

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Black Sheep Brewery's Pathmaker
Black Sheep Brewery's Pathmaker
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