Black Sheep Brewery

Black Sheep founder inspires new beer: Pathmaker

30/07/2015

Black Sheep Brewery is reaching out to younger, experimental beer drinkers with a new pale ale, Pathmaker, created by its brewing team, which was given a free rein to go forth and innovate.

Pathmaker is inspired by Black Sheep founder and Chairman Paul Theakston, who was the Brewery’s original pioneer against bland beer and mass corporations when he established the business from scratch in 1992.

With its hand drawn branding, Pathmaker is aimed at contemporary urban pubs and bars and a growing population of young, ‘switched on’ beer fans that has a taste for new beers and a desire to try new flavours.

A 5% ABV pale ale, Pathmaker is brewed with Chinook hops, with an adventurous fresh aroma, juicy hop and malty mouth feel with a crisp moreish finish. It will be made available in 30L kegs.

Jo Theakston, Black Sheep Brewery’s Sales and Marketing Director, said: “The number of pubs and bars wanting something new and exciting continues to grow as beer drinkers look to experiment. When my Dad, Paul, embarked on his own adventure by setting up the Black Sheep Brewery in 1992, he did so to become independent and combat bland beer. Pathmaker is inspired by him and we are innovating in that spirit.

“Pathmaker will help us reach out and tell the Black Sheep story to younger drinkers who may be new to the category. If you look around the market, new beers are being launched almost daily but we have a history we are proud of and want to re-tell our tale in a modern way to connect with new drinkers and customers.”

www.blacksheepbrewery.com

ENDS

NEWS RELEASE: ISSUED ON BEHALF OF THE BLACK SHEEP BREWERY

CONTACT: Paul White on 01325 363436

Notes to Editors:

The Black Sheep Brewery in Masham made its first beer in 1992 after being built up by Paul Theakston, whose family had brewed in the area for six generations.

In a world of ever increasing bland, mass-produced beer Paul saw an opportunity to return to what his family had done best since 1827, making real beer in the time-honoured fashion.

An old maltings building, once part of Lightfoot's Brewery became the Brewery’s home. This landmark building, which stands high over the banks of the Ure, had fallen in to disrepair as years of neglect as a semi-redundant grainstore had taken its toll. Paul assembled a small team around him to fight the rats and build a traditional country brewery.

The Black Sheep Brewery name derived from Masham’s association with sheep, but ‘Sheep Brewery’ didn’t quite sound right, so with a little creativity from Paul’s wife the Black Sheep Brewery was born, a name that sat well with the area, spoke volumes about the maverick attitude to the multi-nationals seeking to dominate the brewing industry and captured the essence of the family struggle that led to our birth.

Black Sheep Ale at 4.4% ABV, now in an eco-friendly lightweight bottle, continues to maintain its presence among the top ten premium bottled ale brands, and is available nationwide from virtually all the major supermarket retailers. It is a classic premium bitter and as with all Black Sheep beers, full of character derived from the best possible brewing materials, plenty of time and patience in the brewing and our very special Yorkshire Square fermenters.

In 2014, Black Sheep Best Bitter, - Yorkshire’s best selling cask ale – underwent a facelift to broaden its appeal among drinkers, evolving the look, while retaining all of the great taste that has made it an iconic brand.

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Black Sheep Brewery's Pathmaker
Black Sheep Brewery's Pathmaker
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