NEWS RELEASE: ISSUED ON BEHALF OF THE BLACK SHEEP BREWERY
Paul Theakston, founder and chairman of the Black Sheep Brewery, is calling upon the public to support the UK’s pubs in a special Christmas message.
In a video posted on YouTube, Mr Theakston said: “The pub is the heart of many communities up and down the country. It is a proud tradition going back centuries. If every adult in the country visited a pub at least once this Christmas, it would a huge support for your local.”
Whilst urging people to drink responsibly, Mr Theakston, who founded the Brewery in Masham in 1992, highlighted the benefits of pubs to the local economy.
In the video, filmed in the award-winning Wensleydale Heifer, in West Witton, he said: “Pubs inject an average of £80,000 into their local economy each year. Almost a million UK jobs depend upon the beer and pub sector, accounting for £12 billion in wages and more than £7.2 billion in tax revenues.”
Mr Theakston concluded: “So, let’s help our pubs thrive and enjoy ourselves this Christmas. Cheers!”
The video can be viewed here: Black Sheep Brewery Christmas message
CONTACT: Paul White on 01325 363436
Notes to Editors:
The Black Sheep Brewery in Masham made its first beer in 1992 after being built up by Paul Theakston, whose family had brewed in the area for six generations.
In a world of ever increasing bland, mass-produced beer Paul saw an opportunity to return to what his family had done best since 1827, making real beer in the time-honoured fashion.
An old maltings building, once part of Lightfoot's Brewery became the Brewery’s home. This landmark building, which stands high over the banks of the Ure, had fallen in to disrepair as years of neglect as a semi-redundant grainstore had taken its toll. Paul assembled a small team around him to fight the rats and build a traditional country brewery.
The Black Sheep Brewery name derived from Masham’s association with sheep, but ‘Sheep Brewery’ didn’t quite sound right, so with a little creativity from Paul’s wife the Black Sheep Brewery was born, a name that sat well with the area, spoke volumes about the maverick attitude to the multi-nationals seeking to dominate the brewing industry and captured the essence of the family struggle that led to our birth.
Black Sheep Ale at 4.4% ABV, now in an eco-friendly lightweight bottle, continues to maintain its presence among the top ten premium bottled ale brands, and is available nationwide from virtually all the major supermarket retailers. It is a classic premium bitter and as with all Black Sheep beers, full of character derived from the best possible brewing materials, plenty of time and patience in the brewing and our very special Yorkshire Square fermenters.
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