Black Sheep Brewery

Black Sheep gives m-ewe-sic festival a lift with sponsorship deal

25/04/2013
NEWS RELEASE: ISSUED ON BEHALF OF THE BLACK SHEEP BREWERY Black Sheep Brewery has teamed up with the organisers of a brand new music festival taking place in Yorkshire in May. Featuring well-know acts including Reverend and the Makers and former Bluetones frontman Mark Morriss, LS21 Live is a new festival with ambitions of becoming a regular part of the musical calendar. The one day event, on Sunday, May 26 at Otley Rugby Club, Otley, Leeds, will also feature a range of unsigned bands. Black Sheep Brewery Managing Director Rob Theakston said: “Beer and music are two staples of British culture so it was a very easy decision to become headline sponsors of LS21 Live, especially as it is in the heart of our home county of Yorkshire and supporting talent from around the area.” As well as being the event’s main sponsor, Black Sheep will be running the bar, along with Premier Event Bars. George Holmes, event organiser, said: “Black Sheep Brewery and LS21 Live is a perfect match and we are incredibly pleased to have such a well-known Yorkshire icon backing our event. It promises to be a brilliant day and the start of something special which will grow to become a major event for years to come.” The event runs from 12noon to 9.30pm, with gates opening at 11am. Full details of tickets and the day are available from www.ls21live.info. Tickets cost £20, plus booking fee via the website. www.blacksheepbrewery.com ENDS CONTACT: Paul White on 01325 363436 Notes to Editors: The Black Sheep Brewery in Masham made its first beer in 1992 after being built up by Paul Theakston, whose family had brewed in the area for six generations. In a world of ever increasing bland, mass-produced beer Paul saw an opportunity to return to what his family had done best since 1827, making real beer in the time-honoured fashion. An old maltings building, once part of Lightfoot's Brewery became the Brewery’s home. This landmark building, which stands high over the banks of the Ure, had fallen in to disrepair as years of neglect as a semi-redundant grainstore had taken its toll. Paul assembled a small team around him to fight the rats and build a traditional country brewery. The Black Sheep Brewery name derived from Masham’s association with sheep, but ‘Sheep Brewery’ didn’t quite sound right, so with a little creativity from Paul’s wife the Black Sheep Brewery was born, a name that sat well with the area, spoke volumes about the maverick attitude to the multi-nationals seeking to dominate the brewing industry and captured the essence of the family struggle that led to our birth. Black Sheep Ale at 4.4% ABV, now in an eco-friendly lightweight bottle, continues to maintain its presence among the top ten premium bottled ale brands, and is available nationwide from virtually all the major supermarket retailers. It is a classic premium bitter and as with all Black Sheep beers, full of character derived from the best possible brewing materials, plenty of time and patience in the brewing and our very special Yorkshire Square fermenters. Share back to Black Sheep Brewery

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Rob Theakston, Managing Director of the Black Sheep Brewery
Rob Theakston, Managing Director of the Black Sheep Brewery
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