Black Sheep Brewery

Black Sheep has the perfect resolution for the January blues

05/01/2016

Black Sheep Brewery is aiming to banish the January blues and encourage pub customers to make a resolution to enjoy new experiences with the launch of its first seasonal beer for 2016.

Resolution, a ruby ale created in Black Sheep’s microbrewery in Masham, North Yorkshire, represents the innovation and use of high quality ingredients from cask beer producers that will encourage pub customers to try something different this month.

Highlighting the ‘Drink Quality Beer’ message on its specially-designed pump clip, Resolution is brewed with Cascade and Goldings hops. A 4.0% ABV beer, Resolution is available in pubs throughout January.

Rob Theakston, Black Sheep Brewery’s Managing Director, said: “While traditionally January is a quieter month for the pub trade, the launch of Resolution demonstrates our commitment to the industry help them provide something new and different for them to offer customers.

“Resolution is a quality pint and full of flavour. It’s definitely a reason for drinkers to get to their local and try something new.

“Enjoying a good pint shouldn’t be dictated by the month on the calendar. The only influence the date will have is the type of ingredients available, which means that throughout the year we can create a wide range of seasonal beers that will tempt the taste buds of customers.”

www.blacksheep.co.uk

ENDS

NEWS RELEASE: ISSUED ON BEHALF OF BLACK SHEEP BREWERY

CONTACT: Jamie Collis on 01325 363436

Editor’s Notes:

The Black Sheep Brewery in Masham made its first beer in 1992 after being built up by Paul Theakston, whose family had brewed in the area for six generations.

In a world of ever increasing bland, mass-produced beer Paul saw an opportunity to return to what his family had done best since 1827, making real beer in the time-honoured fashion.

An old maltings building, once part of Lightfoot's Brewery became the Brewery’s home. This landmark building, which stands high over the banks of the Ure, had fallen in to disrepair as years of neglect as a semi-redundant grainstore had taken its toll. Paul assembled a small team around him to fight the rats and build a traditional country brewery.

The Black Sheep Brewery name derived from Masham’s association with sheep, but ‘Sheep Brewery’ didn’t quite sound right, so with a little creativity from Paul’s wife the Black Sheep Brewery was born, a name that sat well with the area, spoke volumes about the maverick attitude to the multi-nationals seeking to dominate the brewing industry and captured the essence of the family struggle that led to our birth.

Black Sheep Ale at 4.4% ABV, now in an eco-friendly lightweight bottle, continues to maintain its presence among the top ten premium bottled ale brands, and is available nationwide from virtually all the major supermarket retailers. It is a classic premium bitter and as with all Black Sheep beers, full of character derived from the best possible brewing materials, plenty of time and patience in the brewing and our very special Yorkshire Square fermenters.

In 2014, Black Sheep Best Bitter, - Yorkshire’s best-selling cask ale – underwent a facelift to broaden its appeal among drinkers, evolving the look, while retaining all of the great taste that has made it an iconic brand.

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Images

The pump clip design for Resolution
The pump clip design for Resolution
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