Black Sheep Brewery
Black Sheep has the perfect resolution for ‘Try January’
Black Sheep Brewery is backing the ‘Try January’ campaign with the release of its first seasonal beer for 2016.
Resolution, a ruby ale created in Black Sheep’s microbrewery in Masham, North Yorkshire, flies in the face of ‘Dry January’, which wants people to give up alcohol for the first month of the year.
Instead, it represents the innovation and use of high quality ingredients from cask beer producers that will encourage pub customers to try something new and different this month.
Highlighting the ‘Drink Quality Beer’ message on its specially-designed pump clip, Resolution is brewed with Cascade and Goldings hops.
A 4.0% ABV beer, Resolution is available in pubs throughout January and supports the ‘Try January’ campaign, launched by trade bible, the Publican’s Morning Advertiser, to challenge people to try new drinks and make the month more inspiring and experimental.
Rob Theakston, Black Sheep Brewery’s Managing Director, said: “Resolution goes to the heart of the industry’s ambition to encourage people to experience new and innovative cask ales at this time of year.
“For those that don’t want to abstain from alcohol completely, January is actually a very exciting month to experience new tastes and enjoy what their local pub has to offer.”
“Resolution is a quality pint and full of flavour. It’s definitely a reason for drinkers to get to their local and try something new.”
NEWS RELEASE: ISSUED ON BEHALF OF BLACK SHEEP BREWERY
CONTACT: Jamie Collis on 01325 363436
The Black Sheep Brewery in Masham made its first beer in 1992 after being built up by Paul Theakston, whose family had brewed in the area for six generations.
In a world of ever increasing bland, mass-produced beer Paul saw an opportunity to return to what his family had done best since 1827, making real beer in the time-honoured fashion.
An old maltings building, once part of Lightfoot's Brewery became the Brewery’s home. This landmark building, which stands high over the banks of the Ure, had fallen in to disrepair as years of neglect as a semi-redundant grainstore had taken its toll. Paul assembled a small team around him to fight the rats and build a traditional country brewery.
The Black Sheep Brewery name derived from Masham’s association with sheep, but ‘Sheep Brewery’ didn’t quite sound right, so with a little creativity from Paul’s wife the Black Sheep Brewery was born, a name that sat well with the area, spoke volumes about the maverick attitude to the multi-nationals seeking to dominate the brewing industry and captured the essence of the family struggle that led to our birth.
Black Sheep Ale at 4.4% ABV, now in an eco-friendly lightweight bottle, continues to maintain its presence among the top ten premium bottled ale brands, and is available nationwide from virtually all the major supermarket retailers. It is a classic premium bitter and as with all Black Sheep beers, full of character derived from the best possible brewing materials, plenty of time and patience in the brewing and our very special
In 2014, Black Sheep Best Bitter, - Yorkshire’s best-selling cask ale – underwent a facelift to broaden its appeal among drinkers, evolving the look, while retaining all of the great taste that has made it an iconic brand.back to Black Sheep Brewery