Black Sheep Brewery

Black Sheep in national listings with Morrisons

01/06/2018

Black Sheep Brewery is strengthening its supermarket offering after securing a series of new listings with Morrisons for several of its newly-developed beers.

The Masham, North Yorkshire-based brewery has secured a deal with the Big Four supermarket chain that will see its first-ever lager, 54° North, join My Generation and newly-established brand, Flying Circus, on supermarket shelves.

54° North, a 4.5% ABV premium small batch craft lager, was created in 2017, Black Sheep’s 25th anniversary year, in homage to its hometown of Masham, which sits on 54’ 13’ 24” N; 1’ 39’ 20” W longitude and latitude lines.

Brewed with German Pilsner Malt, together with Magnum and Polaris hops, as well as the classic German aroma hop, Tettnang, it will be available to Morrisons shoppers in 4 x 330ml and 12 x 330ml bottled format, as well as in 660ml bottles.

Flying Circus, a 4.5% ABV amber ale created in collaboration with legendary comedy troupe, Monty Python, will be available in 500ml bottled format for the first time, having been scaled up from cask format, following its initial launch as a seasonal ale to pubs and bars in March.

It is brewed with First Gold, Galena and Amarillo hops, along with pale ale malt and crystal rye that gives it a red tinge.

My Generation, which is distributed through Black Sheep and brewed from an exciting blend of new world hops including Cascade, Galena, Magnum and Polaris, completes the partnership. The 4.7% ABV pale ale will be available in 660ml bottled format.

Jo Theakston, Sales and Marketing Director at Black Sheep Brewery, said: “We have enjoyed a longstanding relationship with Morrisons, and these latest listings further strengthens our ties with another strong Yorkshire brand. 54° North, which was enjoyed at the official bars at this year’s Tour de Yorkshire, will be a welcome sight on supermarket shelves, along with Flying Circus and My Generation, which make for more exciting additions to our bottled range.

“Our creative brewing team have continued to diversify and create new beers and we are delighted to have scaled up production of Flying Circus, which began life as a seasonal cask beer for the first time this year.”

ENDS

NEWS RELEASE: ISSUED ON BEHALF OF BLACK SHEEP BREWERY

CONTACT: Jamie Collis/Stuart Nicholls on 01325 363436

Editor’s Notes:

The Black Sheep Brewery is one of British brewing’s most famous stories and has grown from humble beginnings to become a multi-award winning company, with its beers enjoyed around the world.

Black Sheep has grown to become one of Yorkshire’s most recognised brands, and was unveiled as the official brewery of the 2018 Tour de Yorkshire and is the official brewery of Yorkshire County Cricket Club (YCCC).

In the past 12 months, Black Sheep has won a number of prestigious awards, including:

  • The Society of Independent Brewers (SIBA) National Independent Beer Awards 2018 – Glug M’Glug – Small Pack Gold Champion in the Porters, Stouts, Old Ales, Strong Milds & Strong Brown Ales category
  • The British Beer & Pub Association (BBPA) Beer Champion 2017
  • World Beer Awards – Choc & Orange Stout – Gold Award
  • World Beer Awards – Riggwelter – Gold Award
  • World Beer Awards – Black Sheep Ale – Silver Award
  • World Beer Awards – My Generation – Bronze Award

Based in Masham, in the heart of North Yorkshire, Black Sheep brewed its first beer in 1992 after being built up by Paul Theakston, whose family had brewed in the area for six generations.

In a world of ever-increasing bland, mass-produced beer, Paul saw an opportunity to return to what his family had done best since 1827, making real beer in the time-honoured fashion.

An old maltings building, once part of Lightfoot's Brewery, became the Brewery’s home. This landmark building, which stands high over the banks of the Ure, had fallen in to disrepair as years of neglect as a semi-redundant grainstore had taken its toll. Paul assembled a small team around him to fight the rats and build a traditional country brewery.

The Visitor Centre, at the site of the iconic brewery, has grown to become an award-winning attraction for visitors to Yorkshire, with tens of thousands of people flocking to Masham each year.

The Black Sheep name derived from Masham’s association with sheep, but ‘Sheep Brewery’ didn’t quite sound right, so with a little creativity from Paul’s wife, the Black Sheep Brewery was born - a name that sat well with the area, spoke volumes about the business’ maverick attitude to the multi-nationals seeking to dominate the brewing industry and captured the essence of the family struggle that led to its birth.

Black Sheep’s beers are full of character derived from the best possible brewing materials, plenty of time and patience in the brewing and its very special Yorkshire Square fermenters.

Black Sheep Best Bitter is now one of the best-selling cask session beers in the UK and many of its creative brews, over the course of its 25-year history, have collected numerous awards – ranging from Black Sheep’s traditional ales to its up and coming craft beers.

2017 marked the launch of Black Sheep Brewery’s first lager, 54° North, created in homage to its hometown of Masham, which sits on 54’ 13’ 24” N; 1’ 39’ 20” W longitude and latitude lines, as the company embarks on an adventurous new chapter in its distinguished history.

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Jo Theakston, Sales and Marketing Director at Black Sheep Brewery
Jo Theakston, Sales and Marketing Director at Black Sheep Brewery
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