Black Sheep Brewery

BLACK SHEEP INTRODUCES NEW SEASONAL BEERS

07/11/2011
NEWS RELEASE: ISSUED ON BEHALF OF THE BLACK SHEEP BREWERY The Black Sheep Brewery, based in Masham, is introducing a brand new range of limited edition seasonal beers starting with Ruddy Ram in November and December. Ruddy Ram is a unique Yorkshire Porter with a deep, dark glowing red complexion and a warm biscuity flavour, and is certain to lift drinkers’ spirits as the cold, dark nights draw in. It has been specifically brewed for autumn and winter with a brand new look design, following a successful trial last year. Black Sheep plan to brew a small range of ongoing seasonal beers with a unified new design of pumpclips. They will introduce a new beer for Spring, and are planning an anniversary beer for Autumn 2012 to celebrate the brewery's 20th Anniversary. Jo Theakston, Director of Marketing and Sales, said: “As well as our great range of core beers, we are looking to introduce an interesting range of seasonal beers. Our customers are looking for choice and variety so it's exciting to be able to introduce more great Black Sheep beers alongside the established favourites. “Ruddy Ram is the first of our seasonal beers, it’s a great winter warmer which mixes chocolate and biscuity undertones with a slight kick of liquorice to really take the nip out of the air. It's a lovely winter session beer. “With the seasonal range we hope to introduce new customers to the benefits of Black Sheep beers!” Notes to Editors: The Black Sheep Brewery in Masham made its first beer in 1992 after being built up by Paul Theakston, whose family had brewed in the area for six generations. In a world of ever increasing bland, mass-produced beer Paul saw an opportunity to return to what his family had done best since 1827, making real beer in the time-honoured fashion. An old maltings building, once part of Lightfoot's Brewery became the Brewery’s home. This landmark building, which stands high over the banks of the Ure, had fallen in to disrepair as years of neglect as a semi-redundant grainstore had taken its toll. Paul assembled a small team around him to fight the rats and build a traditional country brewery. The Black Sheep Brewery name derived from Masham’s association with sheep, but ‘Sheep Brewery’ didn’t quite sound right, so with a little creativity from Paul’s wife the Black Sheep Brewery was born, a name that sat well with the area, spoke volumes about the maverick attitude to the multi-nationals seeking to dominate the brewing industry and captured the essence of the family struggle that led to our birth. Black Sheep Ale at 4.4% ABV, continues to maintain its presence among the top ten premium bottled ale brands, and is available nationwide from virtually all the major supermarket retailers. It is a classic premium bitter and as with all Black Sheep beers, full of character derived from the best possible brewing materials, plenty of time and patience in the brewing and our very special Yorkshire Square fermenters. Share back to Black Sheep Brewery

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