Black Sheep Brewery

Black Sheep launches an ale and hearty beer for Christmas

10/11/2014

Sleigh bells are ringing at Black Sheep Brewery with the launch of Blitzen, a festive ale brewed especially for the Christmas period.

Created in Black Sheep’s microbrewery, Blitzen is a quaffable ruby ale that will be available on cask throughout December. Bottled Blitzen is now available in the Sheepy Shop at the brewery and online, and in Booths, Tesco’s and Nisa from mid November.

Brewed with Cascade and Goldings hops, orange and mixed peel, Blitzen has chocolate and spice notes to create a taste and aroma which is distinctively Christmassy.

Blitzen, a 4.0% ABV beer, is the latest seasonal ale to come from the microbrewery, which is based in Black Sheep’s award winning brewery and visitor centre in Masham, Yorkshire.

Jo Theakston, Black Sheep Brewery’s sales and marketing director, said: “Blitzen is a cheeky Christmas surprise from Black Sheep Brewery. It’s a perfect match for Christmas pudding with lashings of brandy cream, but as it’s Christmas, we would recommend it is enjoyed with whatever accompaniment takes the drinker’s fancy.

“The microbrewery has proved a great success in allowing us to innovate with our beers, as well as create wonderful, short run specials such as Blitzen, and our most successful special to date, Velo, is now available in Tesco.”

www.blacksheepbrewery.com

ENDS

NEWS RELEASE: ISSUED ON BEHALF OF THE BLACK SHEEP BREWERY

CONTACT: Paul White on 01325 363436

Notes to Editors:

The Black Sheep Brewery in Masham made its first beer in 1992 after being built up by Paul Theakston, whose family had brewed in the area for six generations.

In a world of ever increasing bland, mass-produced beer Paul saw an opportunity to return to what his family had done best since 1827, making real beer in the time-honoured fashion.

An old maltings building, once part of Lightfoot's Brewery became the Brewery’s home. This landmark building, which stands high over the banks of the Ure, had fallen in to disrepair as years of neglect as a semi-redundant grainstore had taken its toll. Paul assembled a small team around him to fight the rats and build a traditional country brewery.

The Black Sheep Brewery name derived from Masham’s association with sheep, but ‘Sheep Brewery’ didn’t quite sound right, so with a little creativity from Paul’s wife the Black Sheep Brewery was born, a name that sat well with the area, spoke volumes about the maverick attitude to the multi-nationals seeking to dominate the brewing industry and captured the essence of the family struggle that led to our birth.

Black Sheep Ale at 4.4% ABV, now in an eco-friendly lightweight bottle, continues to maintain its presence among the top ten premium bottled ale brands, and is available nationwide from virtually all the major supermarket retailers. It is a classic premium bitter and as with all Black Sheep beers, full of character derived from the best possible brewing materials, plenty of time and patience in the brewing and our very special Yorkshire Square fermenters.

In 2014, Black Sheep Best Bitter, - Yorkshire’s best selling cask ale – underwent a facelift to broaden its appeal among drinkers, evolving the look, while retaining all of the great taste that has made it an iconic brand.

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Black Sheep Brewery's Blitzen
Black Sheep Brewery's Blitzen
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