Black Sheep Brewery

Black Sheep launches first-ever craft canned beers to recognise brewing dynasty

24/03/2017

Black Sheep Brewery has scaled up production of its craft range to offer drinkers a canned alternative for the very first time in the brewery’s rich history.

Pathmaker and Glug M’Glug are now available to supermarkets, as well as from Black Sheep’s Visitor Centre in North Yorkshire. The cans feature feature hand drawn designs of two characters which represent part of the Black Sheep story.

Pathmaker, a 5.6% ABV pale ale, was created in homage to Black Sheep’s founder, Paul Theakston, who was an early pioneer against bland beer and mass corporations when he founded the Masham-based brewery in 1992.

At 6.2% ABV, Glug M’Glug, a dark IPA, was named after a mythical creature created by a relative of the Theakston family, who hid in the Yorkshire Dales preying on slow walkers, and was also the subject of the family’s bedtime stories.

The launch forms part of Black Sheep Brewery’s 25th anniversary year celebrations.

Jo Theakston, Sales and Marketing Director at Black Sheep Brewery, said: “We promised a number of surprises and initiatives for our anniversary year celebrations, and this is another exciting offering to our customers. It is the first time we have produced Black Sheep cans for our craft beers and it is only fitting that they both recognise tales of our brewing dynasty, to coincide with our 25th anniversary.

“Our brewing team are always ahead of the curve and continually producing award-winning beers, and we are always pushing the boundaries in the spirit of my Dad and his legacy when he founded Black Sheep.

“The hand drawn designs of both Pathmaker and Glug M’Glug cans will be striking additions to supermarket shelves, complementing our vast bottled range.”

ENDS

NEWS RELEASE: ISSUED ON BEHALF OF BLACK SHEEP BREWERY

CONTACT: Jamie Collis on 01325 363436

Editor’s Notes:

The Black Sheep Brewery in Masham made its first beer in 1992 after being built up by Paul Theakston, whose family had brewed in the area for six generations.

In a world of ever increasing bland, mass-produced beer Paul saw an opportunity to return to what his family had done best since 1827, making real beer in the time-honoured fashion.

An old maltings building, once part of Lightfoot's Brewery became the Brewery’s home. This landmark building, which stands high over the banks of the Ure, had fallen in to disrepair as years of neglect as a semi-redundant grainstore had taken its toll. Paul assembled a small team around him to fight the rats and build a traditional country brewery.

The Black Sheep Brewery name derived from Masham’s association with sheep, but ‘Sheep Brewery’ didn’t quite sound right, so with a little creativity from Paul’s wife the Black Sheep Brewery was born, a name that sat well with the area, spoke volumes about the maverick attitude to the multi-nationals seeking to dominate the brewing industry and captured the essence of the family struggle that led to our birth.

Black Sheep Ale at 4.4% ABV, now in an eco-friendly lightweight bottle, continues to maintain its presence among the top ten premium bottled ale brands, and is available nationwide from virtually all the major supermarket retailers. It is a classic premium bitter and as with all Black Sheep beers, full of character derived from the best possible brewing materials, plenty of time and patience in the brewing and our very special Yorkshire Square fermenters.

In 2014, Black Sheep Best Bitter, - Yorkshire’s best-selling cask ale – underwent a facelift to broaden its appeal among drinkers, evolving the look, while retaining all of the great taste that has made it an iconic brand.

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Jo Theakston, Sales and Marketing Director at Black Sheep Brewery
Jo Theakston, Sales and Marketing Director at Black Sheep Brewery
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