Black Sheep Brewery

Black Sheep pays tribute to hometown with Square 1 launch

03/05/2018

Black Sheep Brewery is paying homage to its hometown of Masham, North Yorkshire, with the launch of its latest seasonal ale, Square 1.

Square 1 has been created in recognition of Masham’s market square, which is Yorkshire’s largest market square.

The 3.4% session pale ale will be available in pubs and bars throughout the UK from 22nd May to 30th June.

It is brewed with caramalt and malted oats, with Chinook, Citra and Amarillo hops to give Square 1 a citrus aroma, crisp bitterness and solid body.

Masham’s market square received its first charter from Henry III in 1251, and it is renowned for hosting markets twice weekly over the course of the year.

Jo Theakston, Sales and Marketing Director at Black Sheep Brewery, said: “We are proud of our hometown and Square 1 is our latest celebration of Masham, and on this occasion its renowned market square. The name also complements the Black Sheep brewing process and our use of Yorkshire Square fermenters, which continue to produce great Yorkshire beers time and time again.

“As a low ABV session ale, we are expecting Square 1 to be a hit among drinkers as we gear up for the warmer weather and, of course, quality time in the beer garden!”

ENDS

NEWS RELEASE: ISSUED ON BEHALF OF BLACK SHEEP BREWERY

CONTACT: Jamie Collis/Stuart Nicholls on 01325 363436

Editor’s Notes:

The Black Sheep Brewery is one of British brewing’s most famous stories and has grown from humble beginnings to become a multi-award winning company, with its beers enjoyed around the world.

In the past 12 months, Black Sheep has won a number of prestigious awards, including:

  • The Society of Independent Brewers (SIBA) National Independent Beer Awards 2018 – Glug M’Glug – Small Pack Gold Champion in the Porters, Stouts, Old Ales, Strong Milds & Strong Brown Ales category

The British Beer & Pub Association (BBPA) Beer Champion 2017

World Beer Awards – Choc & Orange Stout – Gold Award

World Beer Awards – Riggwelter – Gold Award

World Beer Awards – Black Sheep Ale – Silver Award

World Beer Awards – My Generation – Bronze Award

Based in Masham, in the heart of North Yorkshire, Black Sheep brewed its first beer in 1992 after being built up by Paul Theakston, whose family had brewed in the area for six generations.

In a world of ever-increasing bland, mass-produced beer, Paul saw an opportunity to return to what his family had done best since 1827, making real beer in the time-honoured fashion.

An old maltings building, once part of Lightfoot's Brewery, became the Brewery’s home. This landmark building, which stands high over the banks of the Ure, had fallen in to disrepair as years of neglect as a semi-redundant grainstore had taken its toll. Paul assembled a small team around him to fight the rats and build a traditional country brewery.

The Visitor Centre, at the site of the iconic brewery, has grown to become an award-winning attraction for visitors to Yorkshire, with tens of thousands of people flocking to Masham each year.

The Black Sheep name derived from Masham’s association with sheep, but ‘Sheep Brewery’ didn’t quite sound right, so with a little creativity from Paul’s wife, the Black Sheep Brewery was born - a name that sat well with the area, spoke volumes about the business’ maverick attitude to the multi-nationals seeking to dominate the brewing industry and captured the essence of the family struggle that led to its birth.

Black Sheep’s beers are full of character derived from the best possible brewing materials, plenty of time and patience in the brewing and its very special Yorkshire Square fermenters.

Black Sheep Best Bitter is now one of the best-selling cask session beers in the UK and many of its creative brews, over the course of its 25-year history, have collected numerous awards – ranging from Black Sheep’s traditional ales to its up and coming craft beers.

2017 marked the launch of Black Sheep Brewery’s first lager, 54 Degrees North, created in homage to its hometown of Masham, which sits on 54’ 13’ 24” N; 1’ 39’ 20” W longitude and latitude lines, as the company embarks on an adventurous new chapter in its distinguished history.

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Images

Jo Theakston in Masham, in front of the church spire and market cross that feature on the Square 1 pump clip
Jo Theakston in Masham, in front of the church spire and market cross that feature on the Square 1 pump clip
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