Black Sheep Brewery

Black Sheep plans a golden new era for cask favourite

12/01/2015

Black Sheep Brewery is building on the successful rebrand of its flagship cask ale, Black Sheep Best Bitter, with a fresh new look for its popular Golden Sheep ale.

The refresh of Golden Sheep comes together with a refinement to the brew recipe, which will see the beer benefit from a bigger hop hit to provide an increase in aroma and bitterness levels. New Golden Sheep will be available to pubs nationwide from February in cask format.

The move aims to firmly position Golden Sheep for growth as one of Black Sheep’s leading cask ales and continues the Brewery’s drive to ensure its high quality beer range remains relevant to new and loyal ale drinkers.

Golden Sheep is a 3.9% golden ale, brewed with the finest Maris Otter malt and a balance of First Gold and Challenger hops, and fermented in Black Sheep’s famous Yorkshire Square fermenting vessels, the beer delivers zesty flavours and a citrus fruit and hoppy aroma.

Jo Theakston, Sales and Marketing Director of Black Sheep Brewery, said: “The re-branding of Black Sheep Best Bitter in October has had a positive effect, and this is the latest move in the evolution of our range. Golden ales are in growth and a key area of the on-trade as they are proven to bring new drinkers to ale. A re-energised Golden Sheep brand is well placed to make a real impact.

“Boosting the hop hit in Golden Sheep, which is already a great beer for those taking their first steps into cask ale, gives a fuller flavour and will help further its appeal to pubs and drinkers up and down the country.”

www.blacksheepbrewery.com

ENDS

NEWS RELEASE: ISSUED ON BEHALF OF THE BLACK SHEEP BREWERY

CONTACT: Paul White on 01325 363436

Notes to Editors:

The Black Sheep Brewery in Masham made its first beer in 1992 after being built up by Paul Theakston, whose family had brewed in the area for six generations.

In a world of ever increasing bland, mass-produced beer Paul saw an opportunity to return to what his family had done best since 1827, making real beer in the time-honoured fashion.

An old maltings building, once part of Lightfoot's Brewery became the Brewery’s home. This landmark building, which stands high over the banks of the Ure, had fallen in to disrepair as years of neglect as a semi-redundant grainstore had taken its toll. Paul assembled a small team around him to fight the rats and build a traditional country brewery.

The Black Sheep Brewery name derived from Masham’s association with sheep, but ‘Sheep Brewery’ didn’t quite sound right, so with a little creativity from Paul’s wife the Black Sheep Brewery was born, a name that sat well with the area, spoke volumes about the maverick attitude to the multi-nationals seeking to dominate the brewing industry and captured the essence of the family struggle that led to our birth.

Black Sheep Ale at 4.4% ABV, now in an eco-friendly lightweight bottle, continues to maintain its presence among the top ten premium bottled ale brands, and is available nationwide from virtually all the major supermarket retailers. It is a classic premium bitter and as with all Black Sheep beers, full of character derived from the best possible brewing materials, plenty of time and patience in the brewing and our very special Yorkshire Square fermenters.

In 2014, Black Sheep Best Bitter, - Yorkshire’s best selling cask ale – underwent a facelift to broaden its appeal among drinkers, evolving the look, while retaining all of the great taste that has made it an iconic brand.

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Black Sheep plans a golden new era for cask favourite
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