Black Sheep Brewery

Black Sheep re-launch popular seasonal beer

29/01/2013
NEWS RELEASE: ISSUED ON BEHALF OF THE BLACK SHEEP BREWERY Black Sheep’s seasonal beer All Creatures is back by popular demand. The tasty and light beer will be available on cask for the second time due to the success of its limited edition appearance last year. The seasonal beer was specifically brewed for customers to enjoy throughout the spring months and will run again until June this year. All Creatures is a traditional Yorkshire pale ale and is bright and light in colour. The beer also boasts a hoppy kick, which compliments the refreshing flavours. All Creatures is taken from the name of a well-known TV series, which followed the life of infamous vet, James Herriot, who lived and worked in the Yorkshire Dales, the home of the Black Sheep Brewery. The popular beer will also make an appearance at the largest agricultural show in the country, The Great Yorkshire Show, as a guest beer at the Black Sheep bar. Jo Theakston, Director of Marketing and Sales for the Black Sheep Brewery, said: “We are delighted to bring All Creatures back for our customers to enjoy. It sold in excess of 100,000 pints when it was initially launched. The beer encapsulates everything about spring, with its beautiful light colour and refreshing taste. “We hope that All Creatures is just as successful as when it was first launched. I hope fans of All Creatures take advantage of its re-launch and people who haven’t tried it before give it a go at the bar.” ENDS CONTACT: Melanie Smith on 01325 363436 Notes to Editors: Please note the Black Sheep Brewery has a new logo, if high res version is needed please download from: http://www.recognitionpr.co.uk/journalistarea-story.asp?id=11216 The Black Sheep Brewery in Masham made its first beer in 1992 after being built up by Paul Theakston, whose family had brewed in the area for six generations. In a world of ever increasing bland, mass-produced beer Paul saw an opportunity to return to what his family had done best since 1827, making real beer in the time-honoured fashion. An old maltings building, once part of Lightfoot's Brewery became the Brewery’s home. This landmark building, which stands high over the banks of the Ure, had fallen in to disrepair as years of neglect as a semi-redundant grainstore had taken its toll. Paul assembled a small team around him to fight the rats and build a traditional country brewery. The Black Sheep Brewery name derived from Masham’s association with sheep, but ‘Sheep Brewery’ didn’t quite sound right, so with a little creativity from Paul’s wife the Black Sheep Brewery was born, a name that sat well with the area, spoke volumes about the maverick attitude to the multi-nationals seeking to dominate the brewing industry and captured the essence of the family struggle that led to our birth. Share back to Black Sheep Brewery

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