Black Sheep Brewery

Black Sheep reveals its 'Resolution' for 2019

07/01/2019

The Black Sheep Brewery is calling on people to support their local pubs throughout ‘Tryanuary’, with the launch of its first seasonal ale of 2019, Resolution.

The Masham, North Yorkshire-based brewery has announced the return of the ruby ale to pubs and bars across the UK throughout January – the first time it has been available since 2016.

Tryanuary is a national campaign that encourages support of the beer industry throughout January, as opposed to the concept of ‘Dry January’, where people choose to give up alcohol for the first month of the year.

At 4.0% ABV, Resolution is brewed with Cascade and Goldings hops, as well as chocolate malt with a hint of orange.

Jo Theakston, Sales and Marketing Director at The Black Sheep Brewery, said: “Resolution is the perfect beer to kickstart the year with. Its return is a great reason for those pubgoers who aren’t completely abstaining from alcohol to try something new and back their local in January.

“Tryanuary is a great advocate for the pub industry, and we’re fully behind it and other similar initiatives. It provides the ideal opportunity to support the cask ale category as there will be plenty of new additions to the bar. It is through continued innovation and brewing creativity that we will support the industry and we’re hoping for big things with Resolution that will set the tone for our 2019 seasonal cask plan.

“Our brewing team has created a diverse seasonal ale calendar for the year ahead, combining a number of our award-winning beers with new, experimental brews. We’re hoping to build on the positivity enjoyed last year and have several new developments and beers in the pipeline that should make for an exciting 2019.”

ENDS

NEWS RELEASE: ISSUED ON BEHALF OF THE BLACK SHEEP BREWERY PLC

CONTACT: Stuart Nicholls on 01325 363436

Editors Notes:

The Black Sheep Brewery is one of British brewing’s most famous stories and has grown from humble beginnings to become a multi-award winning company, with its beers enjoyed around the world.

Black Sheep has grown to become one of Yorkshire’s most recognised brands, and was unveiled as the official brewery of the 2018 Tour de Yorkshire and is the official brewery of Yorkshire County Cricket Club (YCCC).

In the past 12 months, Black Sheep has won a number of prestigious awards, including:

  • The Society of Independent Brewers (SIBA) National Independent Beer Awards 2018 – Glug M’Glug – Small Pack Gold Champion in the Porters, Stouts, Old Ales, Strong Milds & Strong Brown Ales category
  • The British Beer & Pub Association (BBPA) Beer Champion 2017
  • World Beer Awards – Choc & Orange Stout – Gold Award
  • World Beer Awards – Riggwelter – Gold Award
  • World Beer Awards – Black Sheep Ale – Silver Award
  • World Beer Awards – My Generation – Bronze Award

Based in Masham, in the heart of North Yorkshire, Black Sheep brewed its first beer in 1992 after being built up by Paul Theakston, whose family had brewed in the area for six generations.

In a world of ever-increasing bland, mass-produced beer, Paul saw an opportunity to return to what his family had done best since 1827, making real beer in the time-honoured fashion.

An old maltings building, once part of Lightfoot's Brewery, became the Brewery’s home. This landmark building, which stands high over the banks of the Ure, had fallen in to disrepair as years of neglect as a semi-redundant grainstore had taken its toll. Paul assembled a small team around him to fight the rats and build a traditional country brewery.

The Visitor Centre, at the site of the iconic brewery, has grown to become an award-winning attraction for visitors to Yorkshire, with tens of thousands of people flocking to Masham each year.

The Black Sheep name derived from Masham’s association with sheep, but ‘Sheep Brewery’ didn’t quite sound right, so with a little creativity from Paul’s wife, the Black Sheep Brewery was born - a name that sat well with the area, spoke volumes about the business’ maverick attitude to the multi-nationals seeking to dominate the brewing industry and captured the essence of the family struggle that led to its birth.

Black Sheep’s beers are full of character derived from the best possible brewing materials, plenty of time and patience in the brewing and its very special Yorkshire Square fermenters.

Black Sheep Best Bitter is now one of the best-selling cask session beers in the UK and many of its creative brews, over the course of its 25-year history, have collected numerous awards – ranging from Black Sheep’s traditional ales to its up and coming craft beers.

2017 marked the launch of Black Sheep Brewery’s first lager, 54 Degrees North, created in homage to its hometown of Masham, which sits on 54’ 13’ 24” N; 1’ 39’ 20” W longitude and latitude lines, as the company embarks on an adventurous new chapter in its distinguished history.

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(L-R) Rob and Jo Theakston
(L-R) Rob and Jo Theakston
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