Black Sheep Brewery

Black Sheep scales up rugby-inspired beer to retail market

21/02/2017

Black Sheep Brewery is to cause a scrum in supermarkets with the launch of a bottled rugby-themed beer.

Ram Tackle, the North Yorkshire-based brewery’s first seasonal ale of 2017, which was first launched in pubs at the start of February, has now been rolled out to the retail market.

Ram Tackle, a 4.1% ABV ruby ale with its ‘pack’ of eight different English hops, will be available in supermarkets, including Morrisons, coinciding with the remaining fixtures of the Six Nations.

It was created to toast an exciting year of international rugby, including the Six Nations tournament, as well as to celebrate the British & Irish Lions summer tour of New Zealand in June.

Ram Tackle follows Black Sheep’s previous rugby-inspired brews, including Blind Side and Ruckin’ Disaster, which were launched ahead of the 2015 Rugby World Cup and England’s subsequent dismal campaign.

Jo Theakston, Sales and Marketing Director at Black Sheep Brewery, said: “Ram Tackle has already caused quite a few scrums at the bar this year and I'm delighted that we're now able to offer it as a bottled beer. The Six Nations is shaping up to be another exciting tournament, so its launch tosupermarkets is quite timely and will allow diehard sports fans the opportunity to take in the games in the comfort of the home, while enjoying our rugby-inspired brew.

“It is great to be joining in the celebrations of a bumper year of sport and rugby, and Ram Tackle will be a fine addition to supermarket shelves, as well as the Black Sheep bottled flock.”

ENDS

NEWS RELEASE: ISSUED ON BEHALF OF BLACK SHEEP BREWERY

CONTACT: Jamie Collis on 01325 363436

Editor’s Notes:

The Black Sheep Brewery in Masham made its first beer in 1992 after being built up by Paul Theakston, whose family had brewed in the area for six generations.

In a world of ever increasing bland, mass-produced beer Paul saw an opportunity to return to what his family had done best since 1827, making real beer in the time-honoured fashion.

An old maltings building, once part of Lightfoot's Brewery became the Brewery’s home. This landmark building, which stands high over the banks of the Ure, had fallen in to disrepair as years of neglect as a semi-redundant grainstore had taken its toll. Paul assembled a small team around him to fight the rats and build a traditional country brewery.

The Black Sheep Brewery name derived from Masham’s association with sheep, but ‘Sheep Brewery’ didn’t quite sound right, so with a little creativity from Paul’s wife the Black Sheep Brewery was born, a name that sat well with the area, spoke volumes about the maverick attitude to the multi-nationals seeking to dominate the brewing industry and captured the essence of the family struggle that led to our birth.

Black Sheep Ale at 4.4% ABV, now in an eco-friendly lightweight bottle, continues to maintain its presence among the top ten premium bottled ale brands, and is available nationwide from virtually all the major supermarket retailers. It is a classic premium bitter and as with all Black Sheep beers, full of character derived from the best possible brewing materials, plenty of time and patience in the brewing and our very special Yorkshire Square fermenters.

In 2014, Black Sheep Best Bitter, - Yorkshire’s best-selling cask ale – underwent a facelift to broaden its appeal among drinkers, evolving the look, while retaining all of the great taste that has made it an iconic brand.

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Black Sheep Brewery's Ram Tackle
Black Sheep Brewery's Ram Tackle
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