Black Sheep Brewery

Black Sheep takes its place in national retailer's Christmas promotion

03/12/2012
NEWS RELEASE: ISSUED ON BEHALF OF THE BLACK SHEEP BREWERY The Black Sheep Brewery, one of Yorkshire’s most iconic food and drink brands, has been selected by leading national retailers as part of their Christmas promotions. The Masham brewer’s range of beers, including Black Sheep Ale, Golden Sheep and Yorkshire Square Ale, are featured in the guide for Debenhams’ Big Gift Event. Jo Theakston, Director of Marketing for the Black Sheep Brewery, said: “This year is our 20th Anniversary Christmas, so what better present than to see our products alongside only two other food and drink brands in the festive promotion of one of the country’s leading retailers? “This just shows how far we have come from humble beginnings in 1992 to a producer of beer loved not only across Yorkshire, but also across the UK.” The Black Sheep Brewery’s online shop offers a wide range of gifts, from beer, to food, clothing and other items, and can be found at: http://www.blacksheepbrewery.com/shop/ For the latest offers and information, follow Black Sheep Brewery on Twitter at twitter.com/BlackSheepBeer and “like” our Facebook page at www.facebook.com/BlackSheepBrewery. ENDS CONTACT: Melanie Smith or Paul White on 01325 363436 Notes to Editors: The Black Sheep Brewery in Masham made its first beer in 1992 after being built up by Paul Theakston, whose family had brewed in the area for six generations. In a world of ever increasing bland, mass-produced beer Paul saw an opportunity to return to what his family had done best since 1827, making real beer in the time-honoured fashion. An old maltings building, once part of Lightfoot's Brewery became the Brewery’s home. This landmark building, which stands high over the banks of the Ure, had fallen in to disrepair as years of neglect as a semi-redundant grainstore had taken its toll. Paul assembled a small team around him to fight the rats and build a traditional country brewery. The Black Sheep Brewery name derived from Masham’s association with sheep, but ‘Sheep Brewery’ didn’t quite sound right, so with a little creativity from Paul’s wife the Black Sheep Brewery was born, a name that sat well with the area, spoke volumes about the maverick attitude to the multi-nationals seeking to dominate the brewing industry and captured the essence of the family struggle that led to our birth. Black Sheep Ale at 4.4% ABV, now in an eco-friendly lightweight bottle, continues to maintain its presence among the top ten premium bottled ale brands, and is available nationwide from virtually all the major supermarket retailers. It is a classic premium bitter and as with all Black Sheep beers, full of character derived from the best possible brewing materials, plenty of time and patience in the brewing and our very special Yorkshire Square fermenters. Twitter: Facebook: Share back to Black Sheep Brewery

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Jo Theakston, Director of Marketing (left) at the Black Sheep Brewery and Managing Director Rob Theakston
Jo Theakston, Director of Marketing (left) at the Black Sheep Brewery and Managing Director Rob Theakston
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