Black Sheep Brewery

Black Sheep to create exclusive and bespoke celebration beer for couple’s rearranged wedding

01/02/2021

2/2/20

Black Sheep Brewery is giving couples forced to postpone their weddings due to the Coronavirus pandemic the chance to celebrate their rearranged date with a unique, personalised beer to toast with their guests.

With many couples left devastated after being forced to postpone their big day as a result of Covid-19, the North Yorkshire-based brewery is helping out where it can by offering the newlyweds and each of their guests a personalised beer featuring labels designed and produced in collaboration with the couple.

The brewery is calling on friends and family of those who have had their wedding day postponed, to nominate why their chosen couple deserves to receive a bespoke wedding day brew.

With the travel industry hard hit by the pandemic, Black Sheep is also offering a ‘Yorkshire Mini-Moon’ for the chosen couple, consisting of a two-night, 5* stay in Masham including a personal tour of the brewery and a Michelin Star meal.

Nominations can be sent to Black Sheep via its website (https://www.blacksheepbrewery.com/win-your-own-wedding-beer/) and entries close on 28th February, with the chosen couple randomly selected on March 1st.

With 71% of couples having had to postpone their weddings due to COVID-19 (survey conducted by Hitched.co.uk), Black Sheep hopes that the small gesture will lighten the load and put an even bigger smile on the faces of the happy couple on their wedding day.

Charlene Lyons, Chief Executive of Black Sheep Brewery, said: “Lockdown restrictions have robbed so many couples of their big day during 2020 and the start of this year, which has led to many thinking about how they can make it even more special when it can go ahead.

“Hopefully later this year normality may resume, which will mean we’ll see a flurry of weddings and as part of our #PintHalfFull campaign, we wanted to surprise one of them with a personalised gift from everyone here at Black Sheep.

“From an intimate affair to a day with a few hundred guests, we’ll lay on a bottle of the couple’s very own wedding brew which can be kept as a keepsake for years to come.

“Together with the ‘mini-moon’ in North Yorkshire, we hope that this will take some of the pressure off what is a challenging time for everyone and help create some very special memories.”

ENDS

NEWS RELEASE: ISSUED ON BEHALF OF BLACK SHEEP BREWER

For further information contact Jamie Collis 01325 363436

Photo caption: Black Sheep Brewery Managing Director Rob Theakston

Editors’ Notes:

The Black Sheep Brewery is one of British brewing’s most famous stories and has grown from humble beginnings to become a multi-award-winning company, with its beers enjoyed around the world.

Black Sheep has grown to become one of Yorkshire’s most recognised brands, with its beer distributed both nationally and internationally. Black Sheep continues to champion the county of Yorkshire and is the official brewer of the annual Tour de Yorkshire.

Black Sheep is a multi-award-winning brewer, having enjoyed numerous accolades in recent years including:

The British Beer & Pub Association (BBPA) Beer Champion 2017

International Brewing Awards – Milk Stout – Overall Champion (International Dark Beer)

World Beer Awards 2019 – Milk Stout – UK Winner

World Beer Awards 2019 – Pathmaker – Gold Award

World Beer Awards 2019 – Black Sheep Ale – Silver Award

World Beer Awards 2019 – Guzzler– Bronze Award

World Beer Awards 2019 – Pineapple Milkshake IPA- Bronze Award

Based in Masham, in the heart of North Yorkshire, Black Sheep brewed its first beer in 1992 after being built up by Paul Theakston, whose family had brewed in the area for six generations.

In a world of ever-increasing bland, mass-produced beer, Paul saw an opportunity to return to what his family had done best since 1827, making real beer in the time-honoured fashion.

An old maltings building, once part of Lightfoot's Brewery, became the Brewery’s home. This landmark building, which stands high over the banks of the Ure, had fallen into disrepair as years of neglect as a semi-redundant grainstore had taken its toll. Paul assembled a small team around him to fight the rats and build a traditional country brewery.

The Visitor Centre, at the site of the iconic brewery, has grown to become an award-winning attraction for visitors to Yorkshire, with tens of thousands of people flocking to Masham each year. In 2018, the Visitor Centre had a thorough refurbishment and offers the general public a menu of locally sourced Yorkshire food, its range of award-winning beers and tours of their iconic brewery.

In 2018, Black Sheep announced the purchase of York Brewery, which included the acquisition of four pubs in the business and key cask brands, including Guzzler and Yorkshire Terrier.

The outlets bought by Black Sheep, as part of the deal, are as follows:

Last Drop Inn, York

Mr Foley’s Tap House, Leeds

The Three Legged Mare, York

Tap and Kitchen, Leeds

The addition of York Brewery complements the strong, iconic Black Sheep brand and its existing award-winning beers and brands.

In 2018, Black Sheep also purchased the Chapel Allerton based bar, ‘Kith and Kin’ which they have since refurbished and renamed the ‘Black Sheep Tap & Kitchen’, which was officially launched on 28th February 2019.

The Black Sheep name derived from Masham’s association with sheep, but ‘Sheep Brewery’ didn’t quite sound right, so with a little creativity from Paul’s wife, the Black Sheep Brewery was born - a name that sat well with the area, spoke volumes about the business’ maverick attitude to the multi-nationals seeking to dominate the brewing industry and captured the essence of the family struggle that led to its birth.

Black Sheep’s beers are full of character derived from the best possible brewing materials, plenty of time and patience in the brewing and its very special Yorkshire Square fermenters.

Black Sheep Best Bitter is now one of the best-selling cask session beers in the UK and many of its creative brews, over the course of its 25-year history, have collected numerous awards – ranging from Black Sheep’s traditional ales to its up and coming craft beers.

2017 marked the launch of Black Sheep Brewery’s first lager, 54 Degrees North, created in homage to its hometown of Masham, which sits on 54’ 13’ 24” N; 1’ 39’ 20” W longitude and latitude lines, as the company embarks on an adventurous new chapter in its distinguished history.

In 2019, the brewery diversified their offering and entered the world of spirits by producing their own Black Sheep Yorkshire Dry Gin. The gin is distilled in Masham and within the production it features classic brewing ingredients including malted barley and Lemondrop hops.

www.blacksheepbrewery.com

Facebook:www.facebook.com/BlackSheepBrewery

Instagram: @blacksheepbrewery

Twitter: @BlackSheepBeer

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Black Sheep Brewery Managing Director Rob Theakston
Black Sheep Brewery Managing Director Rob Theakston
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Black Sheep Brewery Managing Director Rob Theakston
Black Sheep Brewery Managing Director Rob Theakston
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