Black Sheep Brewery
Black Sheep 'travels back in time' with latest launch
Black Sheep Brewery has paid tribute to South Asia and the storied past of India Pale Ale (IPA) with the launch of a bold Yorkshire beer.
‘Black Sheep IPA’ has been brewed in homage to the original, highly-hopped IPAs that were exported to British troops stationed in British India, as it was previously known, more than 200 years ago.
A 5.1% ABV, Black Sheep IPA is brewed with Progress and Goldings hops to create a bold Yorkshire IPA full of fresh, juicy hop character.
Black Sheep IPA can be found in Tesco stores for a limited three-month period from the beginning of June, but is also available in the ‘Sheepy Shop’ at Black Sheep Brewery, in Masham, North Yorkshire, and on its website.
The launch of Black Sheep IPA follows on from the successful rebrands of Black Sheep’s best-selling bottled ales – Black Sheep Ale and Golden Sheep Ale – with Black Sheep IPA featuring a similar labelling set.
Jo Theakston, Sales and Marketing Director at Black Sheep Brewery, said: “Black Sheep IPA is an exciting Yorkshire beer with plenty of juicy hop appeal, reminiscent of the highly hopped IPAs that were exported to India over two centuries ago.
“It is another exciting addition to our growing flock of bottled ales and example of more quality innovation from our brewing team. We are hopeful Black Sheep IPA will join Black Sheep Ale, Golden Sheep Ale and Riggwelter and develop into another of our flagship bottled beer brands.”
NEWS RELEASE: ISSUED ON BEHALF OF BLACK SHEEP BREWERY
CONTACT: Jamie Collis on 01325 363436
The Black Sheep Brewery in Masham made its first beer in 1992 after being built up by Paul Theakston, whose family had brewed in the area for six generations.
In a world of ever increasing bland, mass-produced beer Paul saw an opportunity to return to what his family had done best since 1827, making real beer in the time-honoured fashion.
An old maltings building, once part of Lightfoot's Brewery became the Brewery’s home. This landmark building, which stands high over the banks of the Ure, had fallen in to disrepair as years of neglect as a semi-redundant grainstore had taken its toll. Paul assembled a small team around him to fight the rats and build a traditional country brewery.
The Black Sheep Brewery name derived from Masham’s association with sheep, but ‘Sheep Brewery’ didn’t quite sound right, so with a little creativity from Paul’s wife the Black Sheep Brewery was born, a name that sat well with the area, spoke volumes about the maverick attitude to the multi-nationals seeking to dominate the brewing industry and captured the essence of the family struggle that led to our birth.
Black Sheep Ale at 4.4% ABV, now in an eco-friendly lightweight bottle, continues to maintain its presence among the top ten premium bottled ale brands, and is available nationwide from virtually all the major supermarket retailers. It is a classic premium bitter and as with all Black Sheep beers, full of character derived from the best possible brewing materials, plenty of time and patience in the brewing and our very special
In 2014, Black Sheep Best Bitter, - Yorkshire’s best-selling cask ale – underwent a facelift to broaden its appeal among drinkers, evolving the look, while retaining all of the great taste that has made it an iconic brand.back to Black Sheep Brewery