Black Sheep Brewery

Black Sheep's new ale is Hoptacular

29/06/2015

Black Sheep Brewery is delivering a hoppy Summer treat for beer fans with its newest seasonal ale, Hoptacular, which will be in pubs in July and August.

Hoptacular is a refreshing, pale ale, with a hoppy taste explosion, appealing to the growing numbers of drinkers moving towards lighter, golden beers as an alternative to lagers, as well as to existing ale fans.

Fans of Black Sheep’s recent Summer ales, such as Velo, which became the Brewery’s most popular ever seasonal ale when it was launched in 2014, will be delighted by Hoptacular, which is a 3.6% ABV session ale.

Hoptacular has been developed in the Brewery’s five barrel microbrewery in Masham, North Yorkshire. With hoppy flavours increasing in popularity among ale drinker, Black Sheep’s team of brewers has used four varieties of hops, Polaris, Magnum, Ella and Galena, to create one of their most aromatic and explosively hoppy beers to date.

Earlier this year, Black Sheep Brewery re-launched its Golden Sheep cask ale with added hop character, which has proved a hugely popular move.

Jo Theakston, Sales and Marketing Director at Black Sheep Brewery, said: “Most people enjoy a pint of great beer in the Summer, with pale ales that carry refreshing flavours proving hugely popular when the weather warms up.

“Hoptacular follows the success of Velo, which we first brewed in 2014 as part of the celebrations for the Tour de France coming to Yorkshire, as Black Sheep’s most successful season ale ever.

“As well as being available in pubs, Hoptacular will take pride of place on the bar at the Black Sheep Brewery Visitor Centre throughout July and August, alongside the rest of the Black Sheep flock.

“With the new, hoppier Golden Sheep proving very popular and a real growth in the popularity of hoppy flavours being enjoyed across pubs, we hope drinkers are going to love Hoptacular.”

www.blacksheepbrewery.com

ENDS

NEWS RELEASE: ISSUED ON BEHALF OF THE BLACK SHEEP BREWERY

CONTACT: Paul White on 01325 363436

Notes to Editors:

The Black Sheep Brewery in Masham made its first beer in 1992 after being built up by Paul Theakston, whose family had brewed in the area for six generations.

In a world of ever increasing bland, mass-produced beer Paul saw an opportunity to return to what his family had done best since 1827, making real beer in the time-honoured fashion.

An old maltings building, once part of Lightfoot's Brewery became the Brewery’s home. This landmark building, which stands high over the banks of the Ure, had fallen in to disrepair as years of neglect as a semi-redundant grainstore had taken its toll. Paul assembled a small team around him to fight the rats and build a traditional country brewery.

The Black Sheep Brewery name derived from Masham’s association with sheep, but ‘Sheep Brewery’ didn’t quite sound right, so with a little creativity from Paul’s wife the Black Sheep Brewery was born, a name that sat well with the area, spoke volumes about the maverick attitude to the multi-nationals seeking to dominate the brewing industry and captured the essence of the family struggle that led to our birth.

Black Sheep Ale at 4.4% ABV, now in an eco-friendly lightweight bottle, continues to maintain its presence among the top ten premium bottled ale brands, and is available nationwide from virtually all the major supermarket retailers. It is a classic premium bitter and as with all Black Sheep beers, full of character derived from the best possible brewing materials, plenty of time and patience in the brewing and our very special Yorkshire Square fermenters.

In 2014, Black Sheep Best Bitter, - Yorkshire’s best selling cask ale – underwent a facelift to broaden its appeal among drinkers, evolving the look, while retaining all of the great taste that has made it an iconic brand.

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Images

Managing Director Rob Theakston (left) with Sales and Marketing Director Jo Theakston
Managing Director Rob Theakston (left) with Sales and Marketing Director Jo Theakston
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