Black Sheep Brewery

Brewing dynasty brought to life in new 'craft' additions to the Black Sheep flock

27/08/2015

Three new bottled beers from Black Sheep Brewery will bring tall tales and stories of adventure from one of the UK’s best loved brewing dynasties to the shelves of retailers across the country.

Pathmaker, Moose Jaw and Glug M’Glug add a new dimension to Black Sheep’s range of award-winning bottled ales, bringing the Brewery’s long-standing brewing credentials to the fore.

This 330ml range offers higher ABVs than Black Sheep’s existing offering, and enables the Brewery to reach out to a new kind of experimental ‘craft’ drinker as well as continuing to drive its popular core 500ml bottled brands.

A 5.6% pale ale brewed with Chinook hops, Pathmaker celebrates the pioneering spirit of Paul Theakston, who created Black Sheep in 1992 to challenge blandness in the beer market. The 330ml bottled version of Pathmaker partners the Brewery’s recently launched keg offering of the same name.

Moose Jaw, a 5.2% crystal weiss beer with a dry refreshing character, has been developed in honour of Frank Theakston, Paul’s father and the grandfather of Black Sheep’s current Managing Director, Rob, and his brother, Jo, who is also a director at the Brewery.

An RAF pilot who ventured to Canada to train the Canadian air force during the Second World War, Frank was based at Moose Jaw, Saskatchewan, before he met his Canadian wife – Rob and Jo’s Grandmother. It was Frank’s early death, in his 40s, that led to Paul, then only 23, taking over the original family firm, from which he would eventually break away and establish Black Sheep.

Glug M’Glug, a 6.2% dark IPA brewed with Cascade hops and dark malts, is named for a mythical creature, created by Rob and Jo’s other grandfather.

A hidden giant of the Yorkshire Dales, the young Theakstons were told stories of Glug M’Glug as the family walked the hills, to discourage young tired legs delaying a visit to the pub at the end of the trek.

All three have been developed in Black Sheep’s burgeoning five barrel microbrewery, which is giving the brewing team lots of scope to explore their creativity and continue innovating with experimental brews.

Each bottle carries hand-drawn labels, representing care, craft and a quality presentation that reflects the skills exemplified by Black Sheep’s team of brewers, who have recently been awarded Gold and Silver Medals in the World Beer Awards, for the bottled versions of Black Sheep Ale and Riggwelter, respectively.

Jo Theakston, Sales and Marketing Director at Black Sheep Brewery, said: “When Dad established the Brewery, it was to challenge, create and innovate. This ethos is at the heart of the craft ale movement today.

“Our two recent World Beer Awards show that quality craftsmanship continues to be at the heart of what we do and the brewing team have once again come up trumps with this new 330ml bottled range, which takes us into new areas of the market.

“Black Sheep always has been a family business, born from six generations of brewing, so it was only natural to delve into our past for inspiration. The stories are many and we wanted to support our new beers with something real and meaningful to us.

“Pathmaker, Moose Jaw and Glug M’Glug bring forward some of the quirky side of our family history and reflect everything that makes the Black Sheep Brewery story very special. With these new beers, we hope to attract a new army of Black Sheep fans.”

www.blacksheepbrewery.com

ENDS

NEWS RELEASE: ISSUED ON BEHALF OF THE BLACK SHEEP BREWERY

CONTACT: Paul White on 01325 363436

Notes to Editors:

The Black Sheep Brewery in Masham made its first beer in 1992 after being built up by Paul Theakston, whose family had brewed in the area for six generations.

In a world of ever increasing bland, mass-produced beer Paul saw an opportunity to return to what his family had done best since 1827, making real beer in the time-honoured fashion.

An old maltings building, once part of Lightfoot's Brewery became the Brewery’s home. This landmark building, which stands high over the banks of the Ure, had fallen in to disrepair as years of neglect as a semi-redundant grainstore had taken its toll. Paul assembled a small team around him to fight the rats and build a traditional country brewery.

The Black Sheep Brewery name derived from Masham’s association with sheep, but ‘Sheep Brewery’ didn’t quite sound right, so with a little creativity from Paul’s wife the Black Sheep Brewery was born, a name that sat well with the area, spoke volumes about the maverick attitude to the multi-nationals seeking to dominate the brewing industry and captured the essence of the family struggle that led to our birth.

Black Sheep Ale at 4.4% ABV, now in an eco-friendly lightweight bottle, continues to maintain its presence among the top ten premium bottled ale brands, and is available nationwide from virtually all the major supermarket retailers. It is a classic premium bitter and as with all Black Sheep beers, full of character derived from the best possible brewing materials, plenty of time and patience in the brewing and our very special Yorkshire Square fermenters.

In 2014, Black Sheep Best Bitter, - Yorkshire’s best selling cask ale – underwent a facelift to broaden its appeal among drinkers, evolving the look, while retaining all of the great taste that has made it an iconic brand.

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Black Sheep Brewery's new bottled beers
Black Sheep Brewery's new bottled beers
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