Black Sheep Brewery

Cask launch for Venus & Mars as Black Sheep releases latest seasonal ale

31/01/2019

The Black Sheep Brewery’s Greek mythology-inspired ale, Venus & Mars, is to appear in pubs and bars for the first time as a cask beer, as the Masham-based brewery releases its latest seasonal ale.

The cross-over pale ale is named after Venus, the Greek goddess of beauty, and Mars, the Greek god of agriculture, and was previously only available in bottled and keg formats.

Venus & Mars will be available across the pub trade throughout February and March, and follows Resolution, Black Sheep’s first seasonal ale launch of 2019.

At 4.5% ABV, Venus & Mars fuses together First Gold, Summit and Chinook hops to provide a ‘hop forward’ tasting beer.

Jo Theakston, Sales and Marketing Director at The Black Sheep Brewery, said: “Venus & Mars has been one of our most popular additions to our range in recent years, and we’re delighted to be able to offer it to customers and across the industry in cask format for the first time.

“We’re always experimenting and creating new brews and are expecting another positive reception for Venus & Mars, as we did when we brought it to market as a bottled beer and then in keg format last year.”

ENDS

NEWS RELEASE: ISSUED ON BEHALF OF THE BLACK SHEEP BREWERY PLC

CONTACT: Stuart Nicholls on 01325 363436

Editors Notes:

The Black Sheep Brewery is one of British brewing’s most famous stories and has grown from humble beginnings to become a multi-award winning company, with its beers enjoyed around the world.

Black Sheep has grown to become one of Yorkshire’s most recognised brands, and was unveiled as the official brewery of the 2018 Tour de Yorkshire and is the official brewery of Yorkshire County Cricket Club (YCCC).

In the past 12 months, Black Sheep has won a number of prestigious awards, including:

  • The Society of Independent Brewers (SIBA) National Independent Beer Awards 2018 – Glug M’Glug – Small Pack Gold Champion in the Porters, Stouts, Old Ales, Strong Milds & Strong Brown Ales category
  • The British Beer & Pub Association (BBPA) Beer Champion 2017
  • World Beer Awards – Choc & Orange Stout – Gold Award
  • World Beer Awards – Riggwelter – Gold Award
  • World Beer Awards – Black Sheep Ale – Silver Award
  • World Beer Awards – My Generation – Bronze Award

Based in Masham, in the heart of North Yorkshire, Black Sheep brewed its first beer in 1992 after being built up by Paul Theakston, whose family had brewed in the area for six generations.

In a world of ever-increasing bland, mass-produced beer, Paul saw an opportunity to return to what his family had done best since 1827, making real beer in the time-honoured fashion.

An old maltings building, once part of Lightfoot's Brewery, became the Brewery’s home. This landmark building, which stands high over the banks of the Ure, had fallen in to disrepair as years of neglect as a semi-redundant grainstore had taken its toll. Paul assembled a small team around him to fight the rats and build a traditional country brewery.

The Visitor Centre, at the site of the iconic brewery, has grown to become an award-winning attraction for visitors to Yorkshire, with tens of thousands of people flocking to Masham each year.

The Black Sheep name derived from Masham’s association with sheep, but ‘Sheep Brewery’ didn’t quite sound right, so with a little creativity from Paul’s wife, the Black Sheep Brewery was born - a name that sat well with the area, spoke volumes about the business’ maverick attitude to the multi-nationals seeking to dominate the brewing industry and captured the essence of the family struggle that led to its birth.

Black Sheep’s beers are full of character derived from the best possible brewing materials, plenty of time and patience in the brewing and its very special Yorkshire Square fermenters.

Black Sheep Best Bitter is now one of the best-selling cask session beers in the UK and many of its creative brews, over the course of its 25-year history, have collected numerous awards – ranging from Black Sheep’s traditional ales to its up and coming craft beers.

2017 marked the launch of Black Sheep Brewery’s first lager, 54 Degrees North, created in homage to its hometown of Masham, which sits on 54’ 13’ 24” N; 1’ 39’ 20” W longitude and latitude lines, as the company embarks on an adventurous new chapter in its distinguished history.

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Twitter: @BlackSheepBeer

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Images

Rob and Jo Theakston, Directors of The Black Sheep Brewery
Rob and Jo Theakston, Directors of The Black Sheep Brewery
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Jo Theakston with Venus & Mars, which has been scaled up to cask format for the first time
Jo Theakston with Venus & Mars, which has been scaled up to cask format for the first time
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