Black Sheep Brewery

Chinese delegation meet the Black Sheep of British food and drink

07/10/2015

Leading food and drink writers from China enjoyed a taste of Yorkshire during a visit to the Black Sheep Brewery.

The visit came hot on the heels of the Chancellor of the Exchequer, George Osborne’s visit to China to promote the North of England, and will help to raise the profile in the ‘Middle Kingdom’ of the best that Yorkshire and the UK has to offer.

Not only were the journalists given a chance to take a tour the Masham brewery and taste the flock of ales it produces, they were treated to lunch in the Visitor Centre’s bistro, where the menu includes a range of dishes cooked with local produce – and beer!

The visitors were also joined by British food and drink broadcaster and writer Olly Smith.

Rob Theakston, Managing Director of the Black Sheep Brewery, said: “To be selected to host this important delegation of Chinese journalists was a huge honour and a reflection of the high quality of the award-winning ales we produce here at Black Sheep Brewery.

“This visit was a great opportunity to showcase the best of Yorkshire and the UK, because not only did the journalists love our beer, they were treated to some fantastic local produce during their lunch in the bistro.

“There has been a lot of talk of trade with China, thanks to the Chancellor’s visit, and we are proud to be a part of selling the UK to overseas markets.”

www.blacksheepbrewery.com

ENDS

NEWS RELEASE: ISSUED ON BEHALF OF THE BLACK SHEEP BREWERY

CONTACT: Paul White on 01325 363436

Notes to Editors:

Renowned for creating award-winning ales since its formation, Black Sheep Brewery enjoyed 2015 World Beer Awards (WBAs) success with prestigious medals for two of its bottled beers – Black Sheep Ale and Riggwelter, which received Gold and Silver accolades, respectively, despite competition from some of the UK’s leading brewers. The awards, which were presented by an expert panel of judges, including journalists, retailers, buyers, brewers and marketers, in London, follow Black Sheep Brewery’s WBAs success in 2009 when its Yorkshire Square Ale was named World’s Best Premium Bitter.

The Black Sheep Brewery in Masham made its first beer in 1992 after being built up by Paul Theakston, whose family had brewed in the area for six generations.

In a world of ever increasing bland, mass-produced beer Paul saw an opportunity to return to what his family had done best since 1827, making real beer in the time-honoured fashion.

An old maltings building, once part of Lightfoot's Brewery became the Brewery’s home. This landmark building, which stands high over the banks of the Ure, had fallen in to disrepair as years of neglect as a semi-redundant grainstore had taken its toll. Paul assembled a small team around him to fight the rats and build a traditional country brewery.

The Black Sheep Brewery name derived from Masham’s association with sheep, but ‘Sheep Brewery’ didn’t quite sound right, so with a little creativity from Paul’s wife the Black Sheep Brewery was born, a name that sat well with the area, spoke volumes about the maverick attitude to the multi-nationals seeking to dominate the brewing industry and captured the essence of the family struggle that led to our birth.

Black Sheep Ale at 4.4% ABV, now in an eco-friendly lightweight bottle, continues to maintain its presence among the top ten premium bottled ale brands, and is available nationwide from virtually all the major supermarket retailers. It is a classic premium bitter and as with all Black Sheep beers, full of character derived from the best possible brewing materials, plenty of time and patience in the brewing and our very special Yorkshire Square fermenters.

In 2014, Black Sheep Best Bitter, - Yorkshire’s best selling cask ale – underwent a facelift to broaden its appeal among drinkers, evolving the look, while retaining all of the great taste that has made it an iconic brand.

back to Black Sheep Brewery

Images

(left to right) TV presenter Olly Smith, the UK’s Drinks Ambassador to China, journalist Michael Yan, the China-Britain Business Council’s executive director Claire Urry, and Jo Theakston, Black Sheep Brewery’s Sales and Marketing Director.
(left to right) TV presenter Olly Smith, the UK’s Drinks Ambassador to China, journalist Michael Yan, the China-Britain Business Council’s executive director Claire Urry, and Jo Theakston, Black Sheep Brewery’s Sales and Marketing Director.
Download Large Image