Black Sheep Brewery
'Christmas comes early' with Black Sheep's Blitzen reunion
Black Sheep Brewery has announced the return of its popular Christmas seasonal ale to pubs and bars throughout December.
Blitzen, Black Sheep’s ruby ale, which is available on cask, will draw to a close the Masham-based brewery’s 2016 seasonal ale calendar.
At 4.0% ABV, Blitzen is brewed with Cascade and Goldings hops plus light and dark Muscovado sugar to give the beer a distinctive Christmassy richness. Its complex, malty taste is driven by a mix of pale, crystal and pale chocolate malts, with a hint of citrus and mixed peel.
Jo Theakston, Sales and Marketing Director at Black Sheep Brewery, said: “Forget Rudolph, it’s all about Blitzen this Christmas! Our brewing team have pretty much created ‘Christmas in a glass’ – Yorkshire style - and we think it will be another hit among the pub trade across the region and country this December.
“Blitzen is a fitting ale to see out 2016 as we all get into the festive spirit.”
NEWS RELEASE: ISSUED ON BEHALF OF BLACK SHEEP BREWERY
CONTACT: Jamie Collis on 01325 363436
The Black Sheep Brewery in Masham made its first beer in 1992 after being built up by Paul Theakston, whose family had brewed in the area for six generations.
In a world of ever increasing bland, mass-produced beer Paul saw an opportunity to return to what his family had done best since 1827, making real beer in the time-honoured fashion.
An old maltings building, once part of Lightfoot's Brewery became the Brewery’s home. This landmark building, which stands high over the banks of the Ure, had fallen in to disrepair as years of neglect as a semi-redundant grainstore had taken its toll. Paul assembled a small team around him to fight the rats and build a traditional country brewery.
The Black Sheep Brewery name derived from Masham’s association with sheep, but ‘Sheep Brewery’ didn’t quite sound right, so with a little creativity from Paul’s wife the Black Sheep Brewery was born, a name that sat well with the area, spoke volumes about the maverick attitude to the multi-nationals seeking to dominate the brewing industry and captured the essence of the family struggle that led to our birth.
Black Sheep Ale at 4.4% ABV, now in an eco-friendly lightweight bottle, continues to maintain its presence among the top ten premium bottled ale brands, and is available nationwide from virtually all the major supermarket retailers. It is a classic premium bitter and as with all Black Sheep beers, full of character derived from the best possible brewing materials, plenty of time and patience in the brewing and our very special