Black Sheep Brewery

Conquer the Dales in 2012 with Black Sheep Brewery

29/03/2012
NEWS RELEASE: ISSUED ON BEHALF OF THE BLACK SHEEP BREWERY The Black Sheep Brewery, based in Masham, is gearing up for the second annual Black Sheep Firkin Challenge Cycle Ride to raise money for Wooden Spoon - the children’s charity of rugby. There are two challenging rides that will take in the beautiful scenery of the Yorkshire Dales. ‘Easy Rider’ is a 60 mile challenge, or there is ‘Not so Easy Rider’ which is a century ride that takes in the highest pub in England at Tan Hill. Both rides start and finish from the Black Sheep Brewery Visitor Centre on Saturday 19th May. Due to the great success of last year’s challenge, Black Sheep Brewery is encouraging people to get involved this year. Entry is £20 per person and people can enter as an individual or enter a team. Each cyclist must raise a minimum of £100 in sponsorship for Wooden Spoon. Included in entry packs is an exclusive cycling jersey which has been sponsored by Manrochem, and riders can enjoy a well deserved pint of Black Sheep’s finest beer plus supper at the end of the ride. Wooden Spoon aims to improve the quality and prospect of life for children and young people who are disadvantaged physically, mentally or socially in the UK and Ireland, giving them a chance to achieve their full potential in life. Jo Theakston, Marketing Director for the Black Sheep Brewery, said: “This is a fantastic way to raise money for Wooden Spoon. It was a fantastic event last year and I am definitely entering again this year alongside my brother Rob (Managing Director of Black Sheep Brewery). Riders will experience a fun, exhilarating and very challenging bike ride, whilst raising money for a very worthy cause. The thought of a pint at the end is also a very appealing incentive!” Ashleigh Robson, Marketing Executive of Black Sheep Brewery and organiser of the Firkin Challenge, said: “Last year’s ride was such a great success that we wanted to do it again this year. We raised over £6,000 last year which was fantastic. We are encouraging people to enter to raise money for a great cause, and to enjoy the beautiful scenery of the Yorkshire Dales.” For more information and details of how to enter please call Ashleigh on 01765 689227 or please visit: www.blacksheepbrewery.co.uk ENDS CONTACT: Melanie Smith on 01325 363436 Notes to Editors: Please note the Black Sheep Brewery has a new logo, if high res version is needed please download from: http://www.recognitionpr.co.uk/journalistarea-story.asp?id=11216 The Black Sheep Brewery in Masham made its first beer in 1992 after being built up by Paul Theakston, whose family had brewed in the area for six generations. In a world of ever increasing bland, mass-produced beer Paul saw an opportunity to return to what his family had done best since 1827, making real beer in the time-honoured fashion. An old maltings building, once part of Lightfoot's Brewery became the Brewery’s home. This landmark building, which stands high over the banks of the Ure, had fallen in to disrepair as years of neglect as a semi-redundant grainstore had taken its toll. Paul assembled a small team around him to fight the rats and build a traditional country brewery. The Black Sheep Brewery name derived from Masham’s association with sheep, but ‘Sheep Brewery’ didn’t quite sound right, so with a little creativity from Paul’s wife the Black Sheep Brewery was born, a name that sat well with the area, spoke volumes about the maverick attitude to the multi-nationals seeking to dominate the brewing industry and captured the essence of the family struggle that led to our birth. Black Sheep Ale at 4.4% ABV, now in an eco-friendly lightweight bottle, continues to maintain its presence among the top ten premium bottled ale brands, and is available nationwide from virtually all the major supermarket retailers. It is a classic premium bitter and as with all Black Sheep beers, full of character derived from the best possible brewing materials, plenty of time and patience in the brewing and our very special Yorkshire Square fermenters. Twitter: Facebook: Share back to Black Sheep Brewery

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Jo Theakston (right) starts training for The Firkin Challenge with brother Rob Theakston
Jo Theakston (right) starts training for The Firkin Challenge with brother Rob Theakston
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