Black Sheep Brewery

Cricket and beer provide cheer as Dizzy teams up with Black Sheep

25/07/2014

Lovers of cricket and beer raised a toast to an ongoing partnership between two Yorkshire icons at a special evening with Jason “Dizzy” Gillespie.

Black Sheep Brewery has entered its third year of sponsorship of Yorkshire County Cricket Club and the relationship was marked with the fan event featuring the County’s coach.

Dubbed “An Evening With Dizzy”, the event featured a packed house at East of Arcadia, in Meanwood, Leeds, with the 39-year-old former Australia international facing questions from supporters.

Black Sheep’s Master Brewer, Phil Douglas, was also on hand to give an insight into brewing, and the processes and ingredients involved in top selling beers, including Black Sheep Best Bitter and the current seasonal ale, Velo.

Yorkshire County Cricket Club coach Jason Gillespie said: “Facing questions from the public can be every bit as nerve-wracking as facing a top fast bowler, but we had a great time at East of Arcadia and having Master Brewer Phil on hand with some great beers was an added bonus.”

Rob Theakston, Managing Director of Black Sheep Brewery, said: “This was a great event, featuring a true cricket legend on the global stage, and a man who is becoming increasingly synonymous with the sport in Yorkshire. We love our cricket at Black Sheep, and the partnership with Yorkshire County Cricket Club is an excellent relationship which celebrates Yorkshire and the things which make it great.”

Rhian Aitken, manager of East of Arcadia, which is run by Market Town Taverns, said: “What a great night we had with Jason Gillespie and Black Sheep. Our regulars and new customers alike had a great time hearing about two of their favourite subjects – cricket and beer – from two of the best known names in their field.”

ENDS

NEWS RELEASE: ISSUED ON BEHALF OF THE BLACK SHEEP BREWERY

CONTACT: Paul White on 01325 363436

Notes to Editors:

The Black Sheep Brewery in Masham made its first beer in 1992 after being built up by Paul Theakston, whose family had brewed in the area for six generations.

In a world of ever increasing bland, mass-produced beer Paul saw an opportunity to return to what his family had done best since 1827, making real beer in the time-honoured fashion.

An old maltings building, once part of Lightfoot's Brewery became the Brewery’s home. This landmark building, which stands high over the banks of the Ure, had fallen in to disrepair as years of neglect as a semi-redundant grainstore had taken its toll. Paul assembled a small team around him to fight the rats and build a traditional country brewery.

The Black Sheep Brewery name derived from Masham’s association with sheep, but ‘Sheep Brewery’ didn’t quite sound right, so with a little creativity from Paul’s wife the Black Sheep Brewery was born, a name that sat well with the area, spoke volumes about the maverick attitude to the multi-nationals seeking to dominate the brewing industry and captured the essence of the family struggle that led to our birth.

Black Sheep Ale at 4.4% ABV, now in an eco-friendly lightweight bottle, continues to maintain its presence among the top ten premium bottled ale brands, and is available nationwide from virtually all the major supermarket retailers. It is a classic premium bitter and as with all Black Sheep beers, full of character derived from the best possible brewing materials, plenty of time and patience in the brewing and our very special Yorkshire Square fermenters.

back to Black Sheep Brewery

Images

From L-R: Jason Gillespie, Lucas Grenwood and Jo Theakston, sales and marketing director, Black Sheep Brewery
From L-R: Jason Gillespie, Lucas Grenwood and Jo Theakston, sales and marketing director, Black Sheep Brewery
Download Large Image