Black Sheep Brewery

Cyclists to take on Les Moutons in Black Sheep's pre tour challenge

NEWS RELEASE: ISSUED ON BEHALF OF THE BLACK SHEEP BREWERY The Black Sheep Brewery is giving its annual cycling fundraiser a Gallic twist in the run-up to the Tour de France Grand Depart. Cyclists of all calibres can take part in Le Firkin Challenge, an opportunity to tackle one of two routes through the Yorkshire Dales, to raise money for Wooden Spoon, the Children’s Charity of Rugby. Both Le Petit Mouton, a 100km route, and Le Grand Mouton, which measures 160km, start and finish at the Black Sheep Brewery’s Visitor Centre in Masham. The two routes also both take in sections of Le Tour’s Grand Depart, including the Buttertubs pass. The event takes place on Saturday, June 7th. Entry costs £25 and a minimum of £100 sponsorship per rider is required. Entrants can take part as individuals or as a team. Last year’s Firkin Challenge raised £17,000 for Wooden Spoon. Jo Theakston, Sales and Marketing Director of the Black Sheep Brewery said: “The annual Firkin Challenge is a great part of our annual events calendar and this year, with the Grand Depart coming to Yorkshire, it is even more exciting. Le Firkin Challenge will be a great way to get involved with the excitement of the build up to one of the greatest sporting events in the world coming to our region, as well as to raise money for a fantastic charity.” Once back at the Brewery, prizes will be awarded for individual riders and teams, as well as a wooden spoon for the rider last back to the Visitor Centre. Both routes will be fully supported with checkpoints, support vehicles and light refreshments. Places are filling up quickly, so early booking is advisable. To get involved, riders should contact 01765 689227 or e-mail Further information is available from ENDS CONTACT: Paul White on 01325 363436 Notes to Editors: The Black Sheep Brewery in Masham made its first beer in 1992 after being built up by Paul Theakston, whose family had brewed in the area for six generations. In a world of ever increasing bland, mass-produced beer Paul saw an opportunity to return to what his family had done best since 1827, making real beer in the time-honoured fashion. An old maltings building, once part of Lightfoot's Brewery became the Brewery’s home. This landmark building, which stands high over the banks of the Ure, had fallen in to disrepair as years of neglect as a semi-redundant grainstore had taken its toll. Paul assembled a small team around him to fight the rats and build a traditional country brewery. The Black Sheep Brewery name derived from Masham’s association with sheep, but ‘Sheep Brewery’ didn’t quite sound right, so with a little creativity from Paul’s wife the Black Sheep Brewery was born, a name that sat well with the area, spoke volumes about the maverick attitude to the multi-nationals seeking to dominate the brewing industry and captured the essence of the family struggle that led to our birth. Black Sheep Ale at 4.4% ABV, now in an eco-friendly lightweight bottle, continues to maintain its presence among the top ten premium bottled ale brands, and is available nationwide from virtually all the major supermarket retailers. It is a classic premium bitter and as with all Black Sheep beers, full of character derived from the best possible brewing materials, plenty of time and patience in the brewing and our very special Yorkshire Square fermenters. back to Black Sheep Brewery


(left to right): Ian Galbraith, Take Home National Account Manager (Black Sheep Brewery), John Gill, Beer Buyer (Booths) and Jo Theakston, Sales & Marketing Director (Black Sheep Brewery) at the 2013 Firkin Challenge.
(left to right): Ian Galbraith, Take Home National Account Manager (Black Sheep Brewery), John Gill, Beer Buyer (Booths) and Jo Theakston, Sales & Marketing Director (Black Sheep Brewery) at the 2013 Firkin Challenge.
Download Large Image