Black Sheep Brewery
Festive favourite returns to Black Sheep for Christmas
Black Sheep Brewery is bringing Christmas cheer with the return of its popular festive ale, Blitzen, as it looks once more to its seasonal range in the battle to “sleigh” bland beers.
Blitzen, a quaffable ruby ale created in Black Sheep’s microbrewery, made its debut in bottles and as a cask ale at Christmas 2014 and is returning throughout December 2015. The bottles will be available at off licenses and supermarkets, including Tesco’s, Morrisons and Booths, with key listings secured on the back of the success of Blitzen in 2014.
Blitzen, a 4.0% ABV beer, is brewed with Cascade and Goldings hops plus light and dark Muscovado sugar to give the beer a distinctive Christmassy richness. Its complex, malty taste is driven by a mix of pale, crystal and pale chocolate malts, with a hint of citrus and mixed peel.
Black Sheep’s seasonal ale range is created in the microbrewery in the award winning brewery and visitor centre in Masham, Yorkshire.
Rob Theakston, Black Sheep Brewery’s Managing Director, said: “Blitzen was really well received by retailers last year and we are aiming to build on this success with more listings. We are excited about bringing it back for another season because it’s a top quality beer and a real ‘taste of Christmas.’
“Our microbrewery has given us a wonderful opportunity to innovate with quality new brews, and, as a result, our seasonal beer calendar has gone from strength to strength over the past two years, with fantastic beers coming out, such as Blitzen.”
NEWS RELEASE: ISSUED ON BEHALF OF THE BLACK SHEEP BREWERY
Notes to Editors:
The Black Sheep Brewery in Masham made its first beer in 1992 after being built up by Paul Theakston, whose family had brewed in the area for six generations.
In a world of ever increasing bland, mass-produced beer Paul saw an opportunity to return to what his family had done best since 1827, making real beer in the time-honoured fashion.
An old maltings building, once part of Lightfoot's Brewery became the Brewery’s home. This landmark building, which stands high over the banks of the Ure, had fallen in to disrepair as years of neglect as a semi-redundant grainstore had taken its toll. Paul assembled a small team around him to fight the rats and build a traditional country brewery.
The Black Sheep Brewery name derived from Masham’s association with sheep, but ‘Sheep Brewery’ didn’t quite sound right, so with a little creativity from Paul’s wife the Black Sheep Brewery was born, a name that sat well with the area, spoke volumes about the maverick attitude to the multi-nationals seeking to dominate the brewing industry and captured the essence of the family struggle that led to our birth.
Black Sheep Ale at 4.4% ABV, now in an eco-friendly lightweight bottle, continues to maintain its presence among the top ten premium bottled ale brands, and is available nationwide from virtually all the major supermarket retailers. It is a classic premium bitter and as with all Black Sheep beers, full of character derived from the best possible brewing materials, plenty of time and patience in the brewing and our very special
In 2014, Black Sheep Best Bitter, - Yorkshire’s best selling cask ale – underwent a facelift to broaden its appeal among drinkers, evolving the look, while retaining all of the great taste that has made it an iconic brand.back to Black Sheep Brewery