Black Sheep Brewery

Festive favourite returns to Black Sheep for Christmas

25/11/2015

Black Sheep Brewery is bringing Christmas cheer with the return of its popular festive ale, Blitzen, as it looks once more to its seasonal range in the battle to “sleigh” bland beers.

Blitzen, a quaffable ruby ale created in Black Sheep’s microbrewery, made its debut on cask and in bottles at Christmas 2014 and is returning to pubs throughout December 2015. The cask ale will be available in pubs with a fantastic new pump clip, sporting a bell, felt hat and even a flashing nose.

Blitzen, a 4.0% ABV beer, is brewed with Cascade and Goldings hops plus light and dark Muscovado sugar to give the beer a distinctive Christmassy richness. Its complex, malty taste is driven by a mix of pale, crystal and pale chocolate malts, with a hint of citrus and mixed peel. As well as the cask ale, Blitzen is also available in bottles.

Black Sheep’s seasonal ale range is created in the microbrewery in the award winning brewery and visitor centre in Masham, Yorkshire.

Rob Theakston, Black Sheep Brewery’s Managing Director, said: “Blitzen was really well received by pubs and punters last year and the pre-orders from customers already have been fantastic! We are excited about bringing it back for another season because it’s a top quality pint and a real ‘taste of Christmas.’ With its new all singing and all dancing pump clip, we hope pubs will use Blitzen to get into the full swing of Christmas.

“Our microbrewery has given us a wonderful opportunity to innovate with quality new brews, and, as a result, our seasonal beer calendar has gone from strength to strength over the past two years, with fantastic beers coming out, such as Blitzen.”

www.blacksheep.co.uk

ENDS

NEWS RELEASE: ISSUED ON BEHALF OF THE BLACK SHEEP BREWERY

CONTACT: Paul White on 01325 363436

Notes to Editors:

The Black Sheep Brewery in Masham made its first beer in 1992 after being built up by Paul Theakston, whose family had brewed in the area for six generations.

In a world of ever increasing bland, mass-produced beer Paul saw an opportunity to return to what his family had done best since 1827, making real beer in the time-honoured fashion.

An old maltings building, once part of Lightfoot's Brewery became the Brewery’s home. This landmark building, which stands high over the banks of the Ure, had fallen in to disrepair as years of neglect as a semi-redundant grainstore had taken its toll. Paul assembled a small team around him to fight the rats and build a traditional country brewery.

The Black Sheep Brewery name derived from Masham’s association with sheep, but ‘Sheep Brewery’ didn’t quite sound right, so with a little creativity from Paul’s wife the Black Sheep Brewery was born, a name that sat well with the area, spoke volumes about the maverick attitude to the multi-nationals seeking to dominate the brewing industry and captured the essence of the family struggle that led to our birth.

Black Sheep Ale at 4.4% ABV, now in an eco-friendly lightweight bottle, continues to maintain its presence among the top ten premium bottled ale brands, and is available nationwide from virtually all the major supermarket retailers. It is a classic premium bitter and as with all Black Sheep beers, full of character derived from the best possible brewing materials, plenty of time and patience in the brewing and our very special Yorkshire Square fermenters.

In 2014, Black Sheep Best Bitter, - Yorkshire’s best selling cask ale – underwent a facelift to broaden its appeal among drinkers, evolving the look, while retaining all of the great taste that has made it an iconic brand.

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Black Sheep's festive ale, Blitzen
Black Sheep's festive ale, Blitzen
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