Black Sheep Brewery

'Free pints in Masham', as Black Sheep starts 25th anniversary celebrations

23/01/2017

Black Sheep Brewery will kick-off its 25th anniversary year with a special community event where residents of Masham, the brewery’s home since 1992, will be offered a free pint.

Residents, who are over the age of 18, on presentation of their Masham postcode, will be given a pint of any Black Sheep beer on the house at the Black Sheep Brewery Visitor Centre on Saturday 28th January from 12noon to 10pm.

The Black Sheep Brewery was founded by its Chairman Paul Theakston, with sons Rob and Jo, Managing Director and Sales and Marketing Director, respectively, leading the management of the North Yorkshire brewer.

The initiative is the first in a series of events and activities to commemorate Black Sheep’s silver anniversary, which will take place over the course of the year, including special brewery tours delivered by some of the members of the Theakston family, as well as offering free pints for people who are aged 25 or in multiples of 25.

Jo Theakston, Sales and Marketing Director at Black Sheep Brewery, said: “This is a way of giving back to the town, which we have called home for the past quarter of a century. Our staff, family and friends reside in Masham or have some connection with the town, so there is no better way than to start our celebrations off by toasting our journey with the people of Masham as a way of thanks.

“We have plenty of tricks up our sleeve for the year ahead as we gear up for continued celebrations over the course of 2017, so it is set to be a momentous year for Black Sheep Brewery as we add further chapters into our rich history and heritage.”

ENDS

NEWS RELEASE: ISSUED ON BEHALF OF BLACK SHEEP BREWERY

CONTACT: Jamie Collis on 01325 363436

Editor’s Notes:

The Black Sheep Brewery in Masham made its first beer in 1992 after being built up by Paul Theakston, whose family had brewed in the area for six generations.

In a world of ever increasing bland, mass-produced beer Paul saw an opportunity to return to what his family had done best since 1827, making real beer in the time-honoured fashion.

An old maltings building, once part of Lightfoot's Brewery became the Brewery’s home. This landmark building, which stands high over the banks of the Ure, had fallen in to disrepair as years of neglect as a semi-redundant grainstore had taken its toll. Paul assembled a small team around him to fight the rats and build a traditional country brewery.

The Black Sheep Brewery name derived from Masham’s association with sheep, but ‘Sheep Brewery’ didn’t quite sound right, so with a little creativity from Paul’s wife the Black Sheep Brewery was born, a name that sat well with the area, spoke volumes about the maverick attitude to the multi-nationals seeking to dominate the brewing industry and captured the essence of the family struggle that led to our birth.

Black Sheep Ale at 4.4% ABV, now in an eco-friendly lightweight bottle, continues to maintain its presence among the top ten premium bottled ale brands, and is available nationwide from virtually all the major supermarket retailers. It is a classic premium bitter and as with all Black Sheep beers, full of character derived from the best possible brewing materials, plenty of time and patience in the brewing and our very special Yorkshire Square fermenters.

In 2014, Black Sheep Best Bitter, - Yorkshire’s best-selling cask ale – underwent a facelift to broaden its appeal among drinkers, evolving the look, while retaining all of the great taste that has made it an iconic brand.

back to Black Sheep Brewery

Images

Jo Theakston, Sales and Marketing Director at Black Sheep Brewery, with Rob Theakston, Managing Director
Jo Theakston, Sales and Marketing Director at Black Sheep Brewery, with Rob Theakston, Managing Director
Download Large Image