Black Sheep Brewery

Great Yorkshire Show: Why its return is vital

NEWS RELEASE: ISSUED ON BEHALF OF THE BLACK SHEEP BREWERY After weather put an early end to last year’s Great Yorkshire Show, the Black Sheep Brewery – one of the region’s best known businesses – says the event’s return is a huge boost to the area. The Masham brewery has been a regular exhibitor at the show and will proudly take its place among those on display once more when the Great Yorkshire Show 2013 opens on Tuesday, July 9 in Harrogate. Jo Theakston, sales and marketing director at Black Sheep Brewery, said: “Last year’s cancellation of the Great Yorkshire Show was devastating for many businesses, for which it is a major date in the calendar. The show is a celebration and a showcase, as well as a trading event, and its importance to the region cannot be overstated. We are very excited about getting to the show and hoping to make up for the disappointment of 2012.” Jo is available to do media interviews about the importance of the event, before, during and after the Great Yorkshire Show. To arrange an interview, contact Paul White on 01325 363436. Black Sheep Brewery will be at stand 400. ENDS CONTACT: Paul White on 01325 363436 Notes to Editors: The Black Sheep Brewery in Masham made its first beer in 1992 after being built up by Paul Theakston, whose family had brewed in the area for six generations. In a world of ever increasing bland, mass-produced beer Paul saw an opportunity to return to what his family had done best since 1827, making real beer in the time-honoured fashion. An old maltings building, once part of Lightfoot's Brewery became the Brewery’s home. This landmark building, which stands high over the banks of the Ure, had fallen in to disrepair as years of neglect as a semi-redundant grainstore had taken its toll. Paul assembled a small team around him to fight the rats and build a traditional country brewery. The Black Sheep Brewery name derived from Masham’s association with sheep, but ‘Sheep Brewery’ didn’t quite sound right, so with a little creativity from Paul’s wife the Black Sheep Brewery was born, a name that sat well with the area, spoke volumes about the maverick attitude to the multi-nationals seeking to dominate the brewing industry and captured the essence of the family struggle that led to our birth. Black Sheep Ale at 4.4% ABV, now in an eco-friendly lightweight bottle, continues to maintain its presence among the top ten premium bottled ale brands, and is available nationwide from virtually all the major supermarket retailers. It is a classic premium bitter and as with all Black Sheep beers, full of character derived from the best possible brewing materials, plenty of time and patience in the brewing and our very special Yorkshire Square fermenters. Share back to Black Sheep Brewery


Jo Theakston.
Jo Theakston.
Download Large Image